Get Excited Huntsville Because Southern Sensation South Boutique Is Coming To Jones Valley!

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It’s hard to believe that in just 3 short years Anna Spruiell has gone from opening her very first boutique in Trussville Alabama to becoming an international southern boutique sensation.

After graduating from the University of Alabama in 2009, Anna spent some time in Charleston, South Carolina, working in a boutique. When the boutique became available for sale she considered buying it, but decided to move back home to Trussville instead. But the boutique had sparked an idea in her.

Screen_Shot_2013-09-01_at_11.49.14_AM_grande“I knew I could run a store,” said Anna. “But I wanted to do it on my own, and not work for someone else. I decided to open a place that represented where I was from and the culture I grew up with. The southern influence is very important to me.”

So it’s no surprise that when searching for a name Anna settled simply on “South”. “I just put “Boutique on it so people will know what we are,” She said. “The southern influence is very important to me and a crucial part of the store.

“We try to carry things that are new to Alabama in order to give our customers something interesting and different that they can’t find anywhere else,” said Anna.

And so far that formula has been working out quite well for her.

“Within the first month, I had paid back everything I had taken out [to open the first store] and already made a profit,” she said. More than that, once the store was fully up and running they began selling out of things within 24hrs.


The store quickly outgrew its 1,000 SF space in Trussville and opened a second boutique in Birmingham complete with a warehouse space to support their growing all their online business, and a photo studio that allows them to utilize instagram to share their newest finds, something Anna credits much of her business success to. “If we didn’t have Instagram, we wouldn’t be in business.” With over 13,500 followers from around the world, South boutique has certainly managed to harness the power of the photo-based social media platform.

And now for their third addition to the South family, the boutique has decided on Huntsville, Alabama!

“We have always been interested in the Rocket City and the jobs it brings to Alabama,” said Anna. “And when a location in Jones Valley became available, we jumped on it because we knew that it would be a great fit for South.” She went on to say, “The area grabbed our attention with it’s close knit community feel. We immediately knew we were home when we arrived, and that is the same feeling we want our customers to have when they walk in the door of South.”

12661840_964141340288846_783186399783145927_nCarrying a wide variety of items from rompers and dresses to jewelry and totes, South Boutique carries something for every budget and women of every age. The store also has a selection of fashionable college game day wear for loyal Alabama and Auburn fans, and their own custom line of candles with southern inspired scents like: Gunpowder, Antebellum and Sweet Tea.

And to ensure a selection their customers won’t find anywhere else, Anna and her team make frequent buying trips to Las Vegas, Atlanta and New York to keep their selection fresh and up to date.

The store is scheduled to open March 10th, with a large grand opening party planned to celebrate. “We are so excited about adding Huntsville to the South family! We have been very blessed with such wonderful customers and can’t wait to meet many new faces!”

South Boutique will be located in the Legacy Marketplace shopping center at 2785 Carl T. Jones Drive, Huntsville AL 35802

Find out more about the store by visiting the company’s website!

All images courtesy of South Boutique.

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One thought on “Get Excited Huntsville Because Southern Sensation South Boutique Is Coming To Jones Valley!

  1. Pingback: South Boutique Opens Its Doors In Jones Valley! | Crunkleton: Commercial Real Estate Group | Huntsville Alabama

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