“When you become a customer, you become part of our family.” That’s the business philosophy of Ashley and Taylor Ramirez, owners and creative minds behind Huntsville’s popular Mason Dixon Bakery and Bistro. And very soon, the family will be growing. Mason Dixon will be adding a second location in the Homewood neighborhood of Birmingham!
“We are definitely excited for it,” said Ashley. “We were instantly drawn to the Homewood area, because it’s in a residential community much like the one here in Huntsville’s medical district. Maintaining a strong community involvement is something that we are very passionate about and plan on continuing with our Birmingham customers.”
Selecting the location for the expansion was done with close attention to the needs of its customers. “The mission of Mason Dixon has always been to bring convenience to allergen-friendly foods,” said Ashley. “Huntsville has fully embraced us, more than we ever imagined. But to continue our mission we need to expand. We recognized that we could fill a great need in Homewood, and it’s close enough for us to stay heavily involved with the business.”
Edgewood Station, a redeveloped service station on Oxmoor Road, will be the home of Mason Dixon in Homewood. A bit larger than its Huntsville counterpart, the Birmingham restaurant will allow for additional seating and parking for its patrons. The store is tentatively scheduled to open at the end of July 2017.
“Homewood customers can expect a modern and industrial vibe at Edgewood Station,” said Ashley. “It’s a rustic repurposing style that we think fits perfectly with the direction our business is headed. The new space will feature stained concrete floors, and we are taking down walls to the cinder blocks. We know customers are going to love it.”
Mason Dixon’s gluten-free goodies are already popular in the Birmingham area. Ashley said that several of its customers at the Huntsville location drive from “The Magic City” just to get their hands on delicious cupcakes, bread and allergen-free fare. Their enthusiasm was one thing that led to the new location and upcoming offerings.
“We are always listening to our customers,” said Ashley. “Which is why we’ve decided to serve Saturday and Sunday brunch at our Homewood location.”
If that wasn’t enough good news, the restaurant will also be expanding its coffee menu at both locations through a partnership with Honest Coffee Roasters. (The coffee shop will be adding its newest location to Downtown Huntsville at The Garage at Clinton Row soon.) Coffee lovers can officially rejoice!
“This growth is very thrilling for us,” said Ashley. “It’s always scary when you step out and do something edgy, but we’ve discovered there is a great need for what we provide. People in the area do care about what they eat, and they are willing to try new things. I think this progressive mindset will follow us to our Birmingham location.”
Thanks to passion and quality food, Mason Dixon has continued to evolve. Nestled on the corner of Bob Wallace Ave. and Whitesburg Dr. in Huntsville, its flagship store has welcomed customers since 2013 and created a place where people with food allergies and dietary restrictions can indulge worry free. Locals and visitors alike have come to recognize the bakery and bistro as a haven for delectable allergen-free goods.
As their story continues in Birmingham, Ashley has just one thing to say, “I encourage Homewood to put aside any preconceived notions about gluten-free food and give us a try! We think you will be pleasantly surprised.”
Make sure you’re staying on top of the latest trends, newest developments and hottest new stores in Huntsville by subscribing to our weekly blog updates!
CRUNKLETON COMMERCIAL REAL ESTATE GROUP