In recent years, Downtown Huntsville has transformed into a dynamic neighborhood offering endless options for dining, living, and entertainment. It’s impossible to ignore the evolution of the area as you walk, ride, or bike down its busy, colorful streets.
New shops are popping up every day. And with the addition of urban living communities, pocket parks, and art-filled alleyways, the downtown area has become the mecca for the “Live-Work-Play” lifestyle.
The opportunities for unique retail are abundant, and Scout & Molly’s will join the downtown community with its newest location at The Avenue. The boutique will be located next to Church Street Purveyor in a 1,272 SF space. In addition to bringing more soft goods retail to downtown, the women’s boutique will offer an inventory centered on the Huntsville customer.
Projected Store Hours:
Monday – Saturday 10 a.m. – 6 p.m.
Sunday 12 p.m. – 5 p.m.
“The revitalization of the downtown area is one of the best things to happen to the city in years,” said Lori Mullins, owner of Scout & Molly’s future Huntsville location. “The project has provided the city and surrounding areas with a centralized location for entertainment, art, and food while preserving our local history and culture.”
Scout & Molly’s began in Raleigh, NC, in 2002 and was the dream of entrepreneur and Founder, Lisa Kornstein. Scout & Molly’s is where today’s transcending woman goes to find that special little something that’ll fit just right. Scout & Molly’s boutiques are merchandised with a simple rule in mind: “No style fits all,” which is why maintaining individuality while dressed in the latest trends is a necessity for all of its customers. Scout & Molly’s locations are home to your favorite designers and unique finds that are sure to produce both confidence and compliments.
“As the owner of its downtown location, I will work with both the clients and the Scout & Molly’s buyers to provide clothing and accessories that match the unique style of Huntsville women,” said Lori.
Shoppers at the new boutique will never have to worry about stale styles. Lori said that new brands are continuously being sought by Scout & Molly’s, ensuring that updated inventory is always available. Among the brands carried by Scout & Molly’s include makers like Fifteen Twenty, Sanctuary, and AG Jeans. The boutique will also offer a free styling program, closet makeovers, and host private shopping events.
“We can’t wait to be an active member of the downtown retail community,” said Lori. “The Avenue developers are vested in Huntsville and the success of downtown; no other Huntsville retail and residential environment offers what The Avenue does.”
The Avenue – Urban Living (And Retail) At Its Best
Charlie and Sasha Sealy, developers of The Avenue, realized the brilliant opportunity to create a true “Live-Work-Play” mixed-use development that would bring Huntsville residents a convenient place to live while giving them options to wine, dine, shop, and play all within one facility. Now with the critical mass of people living in Downtown Huntsville, the Sealys are seeing more and more retailers interested in coming to The Avenue.
“We are very excited to welcome Scout & Molly’s to The Avenue,” said Sasha. “The stylish boutique is well-known in larger cities like Nashville, and this will be its first location in Alabama. The boutique features one-of-a-kind clothing, jewelry, and accessories, and will complement our development by adding to the downtown lifestyle.”
The Avenue is increasingly becoming a sought-after retail space for several reasons, including the important component of synergy among tenants. Crunkleton broker Anusha Alapati worked directly with Scout & Molly’s and The Avenue to create the ideal match.
“Retail synergy is important for any successful shopping district,” said Anusha. “Crunkleton has been working to craft a cohesive tenant mix at The Avenue, as well as other projects in downtown.” Anusha also worked closely with other key downtown developments like The Garage at Clinton Row.
“The addition of Scout & Molly’s will continue the city’s efforts of turning the downtown district into a stellar shopping and entertainment district,” she said. “It’s only going to grow from here.”
Welcome Scout & Molly’s Boutique!
For Lori, August can’t come soon enough. She’s ready to open her doors and showcase the personality and versatility that Scout & Molly’s will bring to downtown.
“I believe the women who live in Huntsville will appreciate the fact that they no longer have to drive to Birmingham, Nashville or Atlanta to find those special pieces of clothing,” said Lori. “They can find it in their own backyard—right here at The Avenue. We are very appreciative of this opportunity, and we look forward to increasing synergy, enhancing downtown, and creating lasting relationships with our customers. See you in August, Huntsville!”
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CRUNKLETON COMMERCIAL REAL ESTATE GROUP