“Providing quality medical care is about more than prescribing medications and performing procedures,” explained Brooke Uptagrafft, Medical Director of Innova Primary Care. “It’s about making patients feel valued and going much deeper than what society considers to be the standard for primary health care.”
With the dream of leading the way in patient-centered medical care, Dr. Brooke Uptagrafft and husband David Uptagrafft have relocated Innova Primary Care to a newly renovated building on Chateau Drive in the heart of Huntsville.
“We were out of room at our previous location,” said David Uptagrafft, Director of Operations. “We have a lot of plans down the road for offering more services, and this space gives us the ability to do just that.”
The new facility will allow the practice to focus on the needs of individual patients through faster service, increased one-on-one time, health coaching, and more.
Brooke and David also shared some exciting news. Innova is now an officially recognized PCMH (Patient-Centered Medical Home) Level 3 practice.
“The PCMH recognition is pretty unique to the Huntsville area,” said David. “This recognition points to our ability to provide the highest quality care while reducing costs, improving patient-staff relationships, and putting patients at the forefront of importance. It’s a reform in health care delivery that supports the shift to value-based care.”
But the pursuit of creating a better primary care experience in Huntsville began earlier in 2011 when Brooke and David moved back to the area and Dr. Brooke accepted a position at a local practice.
A Brief History of Innova
After Brooke completed her residency, the couple decided to return to Huntsville—their hometown—in order to be closer to family. After looking at practices in and around the area, they were contacted by Dr. Tim Howard and Dr. Michael Carter for an interview. In October 2011, Dr. Brooke joined Gleneagles Family Medicine.
“It was a wonderful place to start,” said Brooke. “In 2013, Dr. Howard decided to retire. So that meant there was another influx of patients. We experienced rapid growth from then on and officially launched the BrookeMD Primary Care brand in 2016.”
After several conversations, Dr. Carter and BrookeMD decided to officially divide the practices. The team successfully shared the space at Gleneagles Drive for a year. But as BrookeMD continued to grow, the need for additional space could not be ignored.
“We looked at all kinds of options,” remarked Brooke. “But when we found this building, we knew it was what we needed. So, we purchased it and began remodeling.”
In January 2017, BrookeMD Primary Care rebranded itself to Innova Primary Care to represent a team-based mentality and rebirth at its new location.
An Innovative Space
“This new space means patients are going to be getting back to rooms even faster,” said Brooke. “We already have short wait times, but this change means we will have more space to place guests into a room, freeing up providers to spend more time with patients without feeling time crunched.” She also said the space would make more services possible later this year.
“We have added a Care Coordinator to the team, and a Health Coach is coming later in the fall,” she said. “We will be doing a lot of patient education right in the exam rooms without having to schedule them to come back at a later date or call them on the phone.”
As a primary care facility, the space had to serve many functions—one of which was enabling a comfortable space for staff and providers to have conversations with their patients.
“The functionality and form of the space were vital in our effort to make care more personalized and emotionally safe for our guests,” said David. “We didn’t want our facility to be intimidating or dehumanizing, we wanted to create something that would encourage and empower patients to be an active voice in their healthcare.”
At Innova, every exam room is equipped with comfortable chairs and a cafe table where patients can view their medical records on the computer monitor with their provider.
In addition to more spacious and functional exam rooms, the new facility also features consultation rooms that serve as a safe space for patients and staff to discuss any health concerns or have new patient orientations. David also mentioned the importance of technology within the new facility that makes operations run smoother.
“Technology is a big component of what we do,” he said. “The model for health care is changing rapidly, and we provide our patients with tools that make the process of receiving quality care much easier.”
Patient Empowerment Through Technology
In 2014, Innova made Healow—a health and online wellness app—available to patients, allowing clients to book appointments, check in, view lab records, medications, and more. The app is also password protected for enhanced privacy.
“We want our patients engaged,” said Brooke. “Healow is one way to accomplish that. A large number of our patients utilize it, and we continue to see steady growth in its use.” With the expectations for quality medical care shifting, Innova strives to advocate positive change through patient empowerment tools. This includes the adoption of state-of-the-art technology.
“We have more exciting news regarding our technology at Innova,” teased David. “Stay tuned for future announcements when we share more about an exciting partnership.”
A Passion to Make Patients Feel Valued
Brooke and David carry something into the practice each day that’s worth much more than a functional new building or high-tech medical tools. They have a desire to make everyone involved with Innova feel important and cared for.
“I believe that the world is a broken place,” Brooke urged. “I feel that I am here, and have been given the skills and the experience to try and make the world a little less broken.”
“For some people, Innova is the place they go to feel valued. When they walk out the door, they may not feel it anymore. But when they are at our practice, I want to give them a little piece of that. At Innova, you are cared for—mind, body, and soul.”
For media inquiries or questions about the new location, contact Innova Primary Care Public Relations Coordinator, Morgan Boone, at firstname.lastname@example.org.
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CRUNKLETON COMMERCIAL REAL ESTATE GROUP