If you’ve visited Honest Coffee Roasters in Downtown Huntsville, you have surely enjoyed the decadent lattes and espresso drinks on its crowd-pleasing menu. And let’s not forget those acai bowls that have gained much attention since the shop’s official opening in May.
But with crowds of Huntsvillians frequenting Honest daily, it quickly became evident that more seating was needed to accommodate the coffee lovers. Christy Graves, managing partner at Honest in Huntsville, said the downtown shop will be adding an additional 700 square feet of space—making room for extra seating and creating more opportunities for communicating with its guests.
“Two of the biggest challenges we have faced since opening are having enough seating and needing another point-of-sale register,” said Christy. “By adding additional space we are able to accomplish both.”
More comfortable seating
A mirror image of the existing shop, the expansion space will include new elements like a “comfy space” with a couch and chairs where guests can relax with friends. The additional square footage will also allow more room for their patrons’ business meetings.
“We have noticed that many downtown workers use our shop as a place to have casual business meetings,” explained Christy. “We will have ample seating and tables in our expanded space that will help create an environment well suited for that.”
More efficient ordering
Honest had another goal in mind—add an additional register.
“The second register will allow the Honest team more time to talk with first-time guests who may not know what to order,” said Christy. “It will also help us expedite the line of customers who are regulars and already know what they want. It’s a win-win.”
More fun this fall
The expansion is tentatively scheduled for completion in October, and Honest is ready to welcome its customers to the larger space with new fall-inspired menu items.
“Our baristas have been really creative and developed three new drinks for guests to try,” said Christy. “The Hashtag Fall, Bootlegger, and 3rd Degree. The Hashtag Fall is a tasty latte with sweet potato juice, dark brown sugar, and simple syrup. The 3rd Degree is our spicy mocha, and the Bootlegger is a housemade caramel bourbon latte. We also have a brand-new Harvest bowl that continues our partnership with Scott’s Orchard by featuring his fresh apples.”
Honest says thank you
“More than anything, we are overwhelmed with the support that we get daily from the city,” said Christy. “There are Tuesdays at 2 p.m. when we have a full house, and we always seem to have steady crowds. Our customers are the best, and we hope that this shop expansion will give them more reason and room to come hang out with us and enjoy their day with a good cup of coffee.”
Have you visited Honest Coffee yet? What’s your favorite item on the menu? Let us know in the comments below.
CRUNKLETON COMMERCIAL REAL ESTATE GROUP