Exciting news, Huntsville! After 10 years of success at its Madison location, Chuck Wagon Texas BBQ is set to open a second restaurant in South Huntsville at Redstone Ridge Shopping Center. The soft opening of the new location is tentatively scheduled for January 4, 2018.
The 3,200 square foot space off South Memorial Parkway will offer the eatery’s same signature menu while creating a unique dining experience for both lunch and dinner crowds.
Owner of Chuck Wagon, Stephen Holley, said the barbecue joint has had plans of expanding for years, but wanted to wait until the right time to introduce a second location.
“We are very excited to bring Chuck Wagon’s Texas-style barbecue to the South Huntsville community,” said Stephen. “Over the years, we have had a lot of requests to expand, and now is the perfect time to make it happen. We’ve spent nearly a decade perfecting the quality of our food, service, and overall experience. Our new location will allow us to share our crowd-pleasing menu with a new audience while making visits more convenient for our Huntsville-based clientele.”
The History of Chuck Wagon
“Our restaurant actually began in the 1970s under the name Barbecue Boutique in west Texas,” said Stephen. “My dad, Mike Holley, was working as a petroleum engineer out there at the time. He started cooking on the oil fields and really developed his skills. He always said that after those big guys smelled his food all day, it better taste good.”
Barbecue Boutique was a consistent hit with the engineers. But it wasn’t long before Mike’s career took him to the Rocket City.
“When we moved to Alabama, dad was in the military as a radar specialist,” he said. “We decided to try out our first Chuck Wagon location in Athens where we served food for two years. Then we moved to our current Madison location where we have been in business for nearly a decade.”
During its 10 years as a Madison-favorite, Chuck Wagon has served its signature spread of beef brisket, pulled pork, spicy sausage, pork ribs and chicken to countless local and out-of-town customers. Stephen said the restaurant’s success is due to its focus on creating an excellent product and memorable visit.
“Our style of barbecue has its roots in Texas,” said Stephen. “We work with an offset-style of cooking, versus smoking or grilling over coals. And we serve mostly beef rather than pork. Everything has a Midwest flair to it.”
In addition to its existing menu, Chuck Wagon in South Huntsville will also be introducing a few fried items. But Stephen said he’s most excited about the new jalapeño cornbread.
“Pair it with one of our brisket sandwiches and we guarantee you’ll be in barbecue heaven.”
A Rustic Western Look
Guests at the new location are in for a surprise when they come to dine at Chuck Wagon. The new space has been transformed into an “Old Town” of the West, complete with artwork and details that transport customers to a time of campfires, cattle ranchers, outlaws, and rodeos.
“When you visit, you will actually sit in our custom-built Old Town,” said Stephen. “Everything from the booths to the murals on our wall will be uniquely made.”
The name of the restaurant also has its roots in Western history.
“In the old cattle drives, the chuck wagon would travel a day ahead of the group,” he said. “They would have dinner ready when the ranchers caught up so they’d immediately be able to sit down and have a hot meal. The name fits us perfectly.”
A New Home in South Huntsville
“Right now, we cater to a heavier lunch crowd at our Madison location, and we will continue to do so,” said Stephen. “This additional spot at Redstone Ridge puts us near the arsenal gate, families, and more of our Huntsville customers. We think it will make us available to serve more lunch and dinner crowds.”
Richard Crunkleton, who handled leasing for Chuck Wagon, said the new location is a perfect addition to the South Huntsville shopping center.
“Chuck Wagon has a proven track record of excellence at its Madison location,” explained Richard. “This second restaurant will allow them to deliver their five-star product to a different market in the city. We’ve had a great time working with them on their expansion to Redstone Ridge.”
As for Stephen, he’s ready to serve up some Texas-style grub and can’t wait for the opening.
“Come try us out,” urged Stephen. “We will make sure you have a great experience and some delicious barbecue done right.”
Have you tried Chuck Wagon’s Texas BBQ before? Let us know in the comments below!
CRUNKLETON COMMERCIAL REAL ESTATE GROUP