Honest Coffee Roasters Opens Pop-Up Shop At U.G. White Mercantile In Downtown Huntsville

Coffee is more than a quick and simple pick-me-up to Brett Henry, founder and co-owner of Honest Coffee Roasters. It’s a science—a meticulous process that needs hands-on attention from the moment the coffee is grown to the time it’s placed in the customer’s hands.

Photo courtesy of © Honest Coffee Roasters

On Wednesday, March 22, Huntsville will be the new Honest Coffee customer thanks to a pop-up shop located on the second floor of U.G. White Mercantile in Downtown Huntsville. Among the outdoor gear, pottery churns, and old-fashioned candy, visitors will be able to sample the Franklin-based coffee company’s product for a limited time!

The pop-up shop is scheduled to operate for the next 4-6 weeks and will be open from 7 a.m. – 3 p.m. Monday through Saturday.

“This pop-up shop serves a few purposes,” said Brett. “One, it will allow us to train our Huntsville-based baristas—something we take very seriously. And two, we can give people a preview of what to expect when we open our doors across the street at Clinton Row. We hope to welcome customers at our permanent location around May 1st.”

Honest Coffee Roasters’ Pop-up Shop will operate on the 2nd floor of U.G. White in Downtown Huntsville.

Let’s be Honest, what makes the coffee so great?

At Honest Coffee, you won’t find people who are simply, “roasters.” You will find craftsman—people who view the art of coffee making as a chance to be brilliant and push the limits of what defines an exceptional cup of coffee. And you will discover that once you’ve had your eyes opened to the world of boundary-breaking coffee, it will be hard to go back.

“Sourcing is one thing that sets us apart,” said Brett. “We actually send our roasters down to the country of our coffee’s origin. We get to be the first to pick lots. Coffee is a fruit, and if you’re able to physically see which plants are producing the best fruit and foster a relationship with the local farmers they will be compelled to give you the best crop on hand.”

Photo courtesy of © Honest Coffee Roasters

Honest Coffee is also able to control the quality of its product while it’s being stored. All coffee is brought up in small shipments, stored and roasted quickly. “It’s just like we’ve always stressed: We like less,” said Brett. “Less time in the roaster and fewer days before consumption.” And while sourcing is a cornerstone of the company, excellence also depends on the people involved.

“We have gone to great lengths to find and recruit the best talent possible,” said Brett. “These are people who are willing to go the distance and commit to our mission. The roasting process can make or break you, and we know that the talent we have on hand is passionate and committed to delivering the best possible product.”

A quick 30 seconds too long in the roaster can negatively affect the quality of the coffee. The conditions have to be perfect, according to Brett. And he is confident that the roasters at Honest have the process down to an art.

“They even account for the humidity in the room,” said Brett. “A number of different variables mean the process can be totally thrown off if you don’t handle it properly. That’s why we send our roasters all over the country to continue to train and stay updated on the best roasting processes. This is their livelihood, and they take it seriously.”

Photo courtesy of © Honest Coffee Roasters

All baristas who work with the team at Honest Coffee have to undergo a thorough training process. Christy Graves, operating manager for the future Honest Coffee location on Clinton Row, said that introductory training lasts three weeks, followed by an additional three months before baristas earn their aprons.

“It’s very extensive,” said Christy. “We don’t just hire anyone and let them start messing with the equipment and serve customers right away. It’s a very thoughtful process for us. All this training leads to a finished product that looks beautiful and tastes amazing.”

“Whatever you are, be a good one.” – Abraham Lincoln

“At a very core level, we want to inspire people to be excellent in whatever they do,” said Brett. “We hope that by taking our business so seriously and caring a great deal about what we produce it inspires people to be the best in whatever they commit to—family, work, hobbies—be the best you can be.”

Do everything in a way you can be proud of. It’s a simple message, but one that’s stood the test of time for Honest Coffee.

Photo courtesy of © Honest Coffee Roasters

“We want our customers to have an experience, not just a cup of coffee,” said Brett. “Come visit us at our pop-up shop and get a preview of what’s to come. We think it’s going to be some of the best coffee you’ve tasted in Alabama—honest.”

Follow Honest Coffee Roasters-Huntsville on social media! Check out their Facebook, Instagram, and Twitter!

Honest Coffee Roasters, Pop-up Shop:

U.G. White Mercantile

115 Clinton Ave E.,

Huntsville, AL 35801

Hours: 7 a.m. – 3 p.m.

 Are you excited about Honest Coffee Roasters coming to Huntsville in May? Do you plan on visiting their pop-up shop? Let us know in the comments!


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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Haru Korean & Sushi Opens in Madison, Alabama

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“Haru—it means ‘day-by-day’ in Korean, and ‘spring’ in Japanese,” said Ian Kim, co-owner of Madison, Alabama’s newest Korean & Sushi Restaurant, Haru. “I think the sound of the word is beautiful. That’s why we decided to use it for our restaurant.”

Located in the Spencer Square Shopping Center, visitors can now find the city’s newest Korean restaurant serving up everything from noodles and soups to sushi and spicy chicken.

Ian and his mother Koung Kim officially opened the restaurant on March 6th. “We can’t wait for everyone to come try us out,” said Ian. “We are proud of our menu because everything we’re serving is fresh, flavorful, and authentic.”

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Steeped in tradition and experience, Koung Kim has been cooking Korean dishes for nearly 30 years and is bringing new ideas and passion to the customers at Haru. “My mother has been cooking Korean food for many years, and it shows,” said Ian. “She has always enjoyed it. Every morning, sometimes at 4 or 5 a.m., she wakes up ready to cook. It’s something she does very well.”

From the moment you enter Haru, it’s easy to see that the restaurant is a labor of love, evidenced by the fact that Ian went so far as to create specific pieces for the restaurant by hand. “I came up with the design myself,” said Ian. “I actually built the sushi bar. It took a lot of time, but it turned out very well.”

As the name suggests, hints of spring can be found throughout the restaurant. Bright blue hues, gold light fixtures, and a decorative mural make it a light and welcoming atmosphere.

Haru_Korean_Sushi

“We already know a lot of people in this area will love having a new Korean and sushi restaurant to visit,” said Ian.

Why is Ian so sure people will love Haru? Because this isn’t the first time the Huntsville and Madison area has been able to sink its teeth into the Kim family’s tasty cooking. For the past three years, Huntsville has been able to visit Haru at the family’s food truck. (You may know it as the “Yellow Bus”.) Ian and Koung see this new brick and mortar location as the next step in serving their community with quality Korean fare and sushi.

Never fear, though! According to Ian, patrons of Haru’s “Yellow Bus” will still be able to frequent the food truck. “We have turned over the food truck to my sister. We make the food for her and she runs it. People seem to love it.”

So what can you expect on your visit to Haru? “I assure you, my mom makes wonderful food,” said Ian. “Try it and you will 100% love it!”

Want to give Haru a try? You can find them in Spencer Square Shopping Center. Stay tuned to Crunkleton on our Facebook, Twitter, and Instagram for more updates on Haru.

Haru
8760 Madison Blvd
Madison, AL 35758

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Huntsville’s Popular Mason Dixon Bakery and Bistro Goes Regional!

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Image courtesy of Mason Dixon Bakery & Bistro © Andrew Hall Photography

“When you become a customer, you become part of our family.” That’s the business philosophy of Ashley and Taylor Ramirez, owners and creative minds behind Huntsville’s popular Mason Dixon Bakery and Bistro. And very soon, the family will be growing. Mason Dixon will be adding a second location in the Homewood neighborhood of Birmingham!

“We are definitely excited for it,” said Ashley. “We were instantly drawn to the Homewood area, because it’s in a residential community much like the one here in Huntsville’s medical district. Maintaining a strong community involvement is something that we are very passionate about and plan on continuing with our Birmingham customers.”

Selecting the location for the expansion was done with close attention to the needs of its customers. “The mission of Mason Dixon has always been to bring convenience to allergen-friendly foods,” said Ashley. “Huntsville has fully embraced us, more than we ever imagined. But to continue our mission we need to expand. We recognized that we could fill a great need in Homewood, and it’s close enough for us to stay heavily involved with the business.”

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Edgewood Station, a redeveloped service station on Oxmoor Road, will be the home of Mason Dixon in Homewood. A bit larger than its Huntsville counterpart, the Birmingham restaurant will allow for additional seating and parking for its patrons. The store is tentatively scheduled to open at the end of July 2017.

“Homewood customers can expect a modern and industrial vibe at Edgewood Station,” said Ashley. “It’s a rustic repurposing style that we think fits perfectly with the direction our business is headed. The new space will feature stained concrete floors, and we are taking down walls to the cinder blocks. We know customers are going to love it.”

Mason Dixon’s gluten-free goodies are already popular in the Birmingham area. Ashley said that several of its customers at the Huntsville location drive from “The Magic City” just to get their hands on delicious cupcakes, bread and allergen-free fare. Their enthusiasm was one thing that led to the new location and upcoming offerings.

“We are always listening to our customers,” said Ashley. “Which is why we’ve decided to serve Saturday and Sunday brunch at our Homewood location.”

Image courtesy of Mason Dixon Bakery & Bistro © Andrew Hall Photography

Image courtesy of Mason Dixon Bakery & Bistro © Andrew Hall Photography

If that wasn’t enough good news, the restaurant will also be expanding its coffee menu at both locations through a partnership with Honest Coffee Roasters. (The coffee shop will be adding its newest location to Downtown Huntsville at The Garage at Clinton Row soon.) Coffee lovers can officially rejoice!

“This growth is very thrilling for us,” said Ashley. “It’s always scary when you step out and do something edgy, but we’ve discovered there is a great need for what we provide. People in the area do care about what they eat, and they are willing to try new things. I think this progressive mindset will follow us to our Birmingham location.”

Mason_Dixon_Bakery_and_Bistro_HuntsvilleThanks to passion and quality food, Mason Dixon has continued to evolve. Nestled on the corner of Bob Wallace Ave. and Whitesburg Dr. in Huntsville, its flagship store has welcomed customers since 2013 and created a place where people with food allergies and dietary restrictions can indulge worry free. Locals and visitors alike have come to recognize the bakery and bistro as a haven for delectable allergen-free goods.

As their story continues in Birmingham, Ashley has just one thing to say, “I encourage Homewood to put aside any preconceived notions about gluten-free food and give us a try! We think you will be pleasantly surprised.”

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Winchester Commons Opens For Business In Northeast Huntsville!

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After announcing the development here in July of 2015,  we are excited to announce that the 8,800 square-foot Winchester Commons development located at 2190 Winchester Rd NE is finally complete and open for business in Northeast Huntsville!

Located across the street from Huntsville’s newest Walmart and adjacent to CVS Pharmacy and Publix Supermarket, Winchester Commons is currently home to Great Clips, Victoria Nails and Wilson’s Cleaners.  Local restaurant concept Beauregards (voted best wings in Huntsville in 2013, 2014 & 2015) will join the development later this year, leaving only one space left remaining in the development.

“As one of the most rapidly growing areas in Huntsville, with excellent demographics, our firm developed Winchester Commons because we believed there were opportunities being missed in the under served area of Northeast Huntsville.

All too often we see retailers clamoring to join oversaturated parts of the market instead of looking to find areas of the market with good demographics where they could make a larger impact on a community and reap the rewards.

Projects like Winchester Commons are a prime example of the dividends that this alternate approach can bring to businesses willing to be pioneers in burgeoning markets.  With excellent retail synergy between Publix, Walmart and the other retailers in the area, lines have been out the door with the just the three stores that are currently open for business in the center.

Which serves to prove that this once overlooked area of town is ready, eager, and able to support a vibrant retail community.”

-Anusha Alapati
Lead Broker For Winchester Commons
Crunkleton Commercial Real Estate Group

With one remaining space in the development, what store or restaurant concept would you love to see come to Northeast Huntsville and move into the last 1800 sf space left!? Let us know in the comments below so we can reach out and contact the companies you want most!

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KADIE PANGBURN
MARKETING COORDINATOR
CRUNKLETON Commercial Real EState Group
KADIE@CRUNKLETONASSOCIATES.COM