315 Franklin: A Fresh Take On Office Space In Downtown Huntsville

Creating a dynamic office space that’s inventive, flexible, and practical is a challenge, but it’s a project that Will Brannon and his brother Curt Brannon were willing to undertake. As Co-owners of 315 Franklin Street, they had a vision for Downtown Huntsville that included the addition of a space that would not only be unique, but also serve a purpose that would benefit the city.

Larger cities like San Diego and New York have long embraced the concept of shared office spaces, but the trend has made its way to Huntsville and has already attracted several dynamic businesses.

“Companies are becoming more open to the concept of less traditional methods when expanding,” Will explained. “The purpose of 315 Franklin was to create an experience. When you walk inside these doors, we want you to feel a certain way and reap the benefits that the space can offer.”

When faced with the mission of redeveloping one of downtown’s spaces on Franklin Street, Will and Curt seized the opportunity to “invest in Huntsville’s growth.”

Building A Community

What does a shared office space look like and how does it function? At 315 Franklin, you’ll find several amenities that point tenants to one goal—building a community. Collaborative office spaces are growing in popularity, according to Will. But 315 takes it a step further by offering desks to employees of different companies who can use the space, its conference room, and rooftop terrace all without the expense of renting a dedicated office.

“For instance, if you had a business that recently signed a 5-year lease on a new office space to meet their current needs but grew rapidly, our concept provides flexible, dynamic space and bandwidth,” assured Will. “It not only gives them a space to do their job, but ideally, they will be working elbow-to-elbow with people from complementary companies. We’ve created an ecosystem that’s conducive to networking, building relationships, and referring business to each other.”

“Imagine you are an architect with a vision,” he went on. “You will be in the same office with subcontractors and developers that will offer insight into your project that you may otherwise have missed out on. That’s just one benefit of the space.”

With the addition of new businesses and an increased focus on the “live, work, play,” lifestyle, Downtown Huntsville is leading the way in new, experiential ideas. 315 Franklin is a progressive space that shows the city has a lot of growth on the horizon.

Huntsville’s Investment In Growth

“If you quit seeing change in Huntsville, check your pulse,” joked Will. “The city’s growth as a whole makes projects like this possible. Thanks to Downtown Huntsville, Inc., and the leaders who want to see Huntsville grow and change, we are enjoying the benefits of larger cities.”

The bottom floor of 315 is already fully leased to Haufe, a next-generation Talent Management/HR company that “enables companies to attract, engage, and retain the top talent they need to be leaders in their industries.” The company’s previous headquarters was in San Francisco, but they recently made their move to Huntsville.

“Haufe was coming to Huntsville regardless, which says a lot about our city,” said Will. “But they were attracted to 315 Franklin because of the concept—the availability of shared space upstairs pacified any concerns they had of outgrowing their new office. If they grow, they can simply rent a desk upstairs and expand as needed. They were a great candidate for the space and we are glad to have them.”

Will went on to share that much of the success with the project is due to relationships with trusted commercial real estate agents, developers, and leaders that believed in the idea. But it’s a project with no end in sight.

A Vision Evolving Daily

“First of all, this is not what I thought I’d be doing in my career,” clarified Will. “My intention was always to go to medical school and become a doctor. After working in a hospital for a while I discovered that it wasn’t for me, so I started from square one. I began working for an experiential marketing company and it became my new passion.”

Thanks to the background in marketing, Will said he and his team were able to research trends in larger cities and envision what Huntsville will become.

“The thing about this space that’s so great is that there’s always room to change the vision—it’s always growing,” he said.  “We always have the option of making a version two. We want to hear from people on what else would make this space even better. We have the rooftop terrace, that’s something people have come to appreciate in a work environment.”

At the end of the day, a space needs to have value. Will says that making the space work with your story is where you can find that value.

Telling Your Story With A Space

Many of the amenities in 315 Franklin are designed to be flexible and, at the same time, easily controlled. When considering the value of the space, Will and Curt wanted to ensure that it was beneficial for all age groups and working styles.

“We made sure there is room for both isolation and collaboration,” assured Will. “Some people here like to have quiet—and we have space for that—while others prefer a more collaborative environment. Making the space work with both is a necessity in order to create the most positive workplace.”

All of the desks in 315 Franklin were custom made by SCSWORX in Huntsville, the company where Will currently serves as President. In fact, members of Will’s sales and creative teams have desks on the top floor. As an experiential marketing company, SCSWORX helps companies build better tangible brand experiences. In the case of 315 Franklin, the brand is the space itself.

“We designed all of the desks with wheels on them, because we never know what the next day will hold,” said Will. “Tomorrow may be a day that we want to collaborate, but today we may need our space. Simple things like the addition of those wheels make the space flexible and controllable.”

Thankful For Recognition

Recently, 315 Franklin was on a list of possible Downtown Huntsville projects that were nominated for Project of the Year. While the award went to the deserving Preservation Company, Will said 315 Franklin was honored to be on the same list.

“Just to be mentioned in the same sentence as the other nominees was incredible,” beamed Will. “I held those projects on a pedestal, and the fact that people acknowledged what we were doing here as deserving of a nomination—well, we are overwhelmed. We have so many people to thank—Peter Lowe, the Huntsville Historic Preservation Commission, Downtown Huntsville, Inc., and many more—for believing in projects like this. We love to see the city grow and change, and it’s even better to know we were a small part of it.”

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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The Garage Adds Outdoor Speaker System By Mozaic Audio Video

If you visited The Garage at Clinton Row this holiday season, you may have noticed the cheerful Christmas music filling the air while shoppers hopped from store to store.

Crunkleton is happy to share that a new permanent speaker system was recently installed to the exterior of the retail center and will continue to enhance the shopping experience year-round through a sleek, stylish system designed by Mozaic Audio Video Integration.

Michael Johnson, CEO of Mozaic, led the installation and said the new system will give retailers the ability to control music from a variety of sources.

“It’s nice to have the added ambiance while visiting the boutiques,” stated Michael. “Downtown Huntsville has been good to us and being part of The Garage is very rewarding. We hope everyone enjoys the music as they browse the shops.”

Now that the holidays are over, the speakers will tune in to a variety of modern playlists that will help set the tone for a leisurely shopping experience.

“The addition of the new speaker system will help us build the right atmosphere when shopping at The Garage,” explained Wesley Crunkleton, developer of the property. “Music can set the pace for an enjoyable retail experience, and that’s what we strive to deliver.”

Be sure to visit The Garage at Clinton Row in Downtown Huntsville. You can also follow The Garage on Facebook and Instagram!

Mozaic AV—An eye for design

With 13 years of AV experience already under his belt, Michael envisioned a new way to improve the quality and design of audio/visual installations. After much planning and preparation, he opened Mozaic Audio Video Integration. His background in graphic design allowed him to create one-of-a-kind systems—both aesthetically pleasing and user-friendly.

Photo courtesy Mozaic AV.

“Mozaic is made up of specialists from a variety of backgrounds,” explained Michael. “We are a team of artists, craftsmen, and designers that look at projects with a different set of eyes. Our various skillsets help us deliver systems and setups that are simple, elegant, and clean. Don’t get me wrong; we are definitely AV nerds. But we put a different spin on things.”

Overcoming aesthetic challenges

A three-year-old business, Mozaic has had its hands on several major projects downtown, as well as many commercial, residential, and personal assignments. After designing AV systems for Elitaire Boutique and Roosevelt & Company: Gentleman’s Supply, the next step was setting up a sound system for the development as a whole.

Photo courtesy Mozaic AV.

“There are always challenges to overcome when designing a new audio video system,” said Michael. “It’s important for us to expand our definition of a job well done. You can’t narrow your focus to only sound or image quality; you have to consider how it works and how people will interact with it. If a system is unreliable or hard to use, whether it sounds or looks good is of little use. Design is not just how something looks and sounds—to quote Steve Jobs, ‘design is how it works.’”

Mozaic creates customized systems that can be completely hidden from view—something that interior designers have expressed thanks for in past projects.

Photo courtesy Mozaic AV.

“One of our more recent assignments was the audio/video design for Crunkleton’s office,” said Michael. “In regards to that project, we had several specific parameters we had to work within. The Crunkleton office has a glass panel wall, and the challenge was hiding all of the electronics. In the end, we delivered an impressive setup that works very well with the space.”

Crunkleton Commercial Real Estate conference room.

Adapting to changing technology

Michael stressed that in order to be successful in the audio/video industry, you have to have knowledge beyond standard equipment. Experts need to understand network solutions, climate control, lighting control, and energy efficiency—all areas that Mozaic has tackled.

“These days, everyone wants to be able to control systems via iPhones, iPads, and Android devices,” assured Michael. “We create systems that connect with those electronics while tailoring the look to each client’s needs.”

Because technology is constantly evolving, the team at Mozaic is always busy learning new methods to stay ahead.

“Changing electronics and tech make things more difficult, yes,” said Michael. “But we love doing the hard work and delivering on the promises we make to our clients. Seeing the customer’s face when we exceed their expectations is why we do what we do.”

To learn more about Mozaic Audio Video Integration, visit www.mozaicav.com. Or, follow the company on Facebook.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

 

The 2017 Downtown Huntsville Christmas Shopping Guide

It’s that time of year again! We are excited to share our third annual Downtown Huntsville Christmas Shopping Guide!

From local art and paper goods to men’s clothing and antiques, Downtown Huntsville has your Christmas list needs covered.

Each year, we release a lookbook of Downtown retailers so you can see the types of gifts and goodies you will find in each store, along with their hours of operation and locations. We’ve included stocking stuffers, gifts for dad, children’s toys, locally made items, gift cards, and much more. There’s plenty to be found in the heart of the Rocket City!

This year’s website was updated with some of the newest shops to join the Downtown family, like Scout & Molly’s Boutique and Asylum Comics. We also added some old favorites like Lewter Hardware Company and Greene Street Market Store—just to name a few.

2017 Downtown Christmas Shopping Guide

Here’s a sneak peek of what you can find in this year’s guide. Happy shopping, everyone!

Greene Street Market Store

Boutique Station

Lewter Hardware Company

Huntsville Museum of Art Store

Click here to view the official guide and get a look at the other amazing shops Downtown!

Help spread the word and support local shops by sharing this guide on social media!

Did we leave out one of your favorite Downtown stores? Send us an email at info@crunkletonassociates.com so we can add them to the list!

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haley_square
HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Join Crunkleton At The Big Spring Crush Wine Festival!

This Saturday, 2,000 wine connoisseurs will gather in Downtown Huntsville to celebrate the fourth annual Big Spring Crush Wine Festival and sample more than 150 wines from around the world!

Ashley Ryals, owner and chief creator of Homegrown Huntsville, saw the need for a wine festival in the Rocket City and has worked tirelessly each year to bring the event to life. Guests can expect new twists and experiences to the lineup and enjoy a fresh take on what was voted Downtown Event of the Year in 2015.

“I think my favorite part of planning and putting on the event is contributing to the economic growth and development of downtown,” said Ashley. “We have return customers each year and everyone seems to love it. This year we have plenty of new surprises for guests to enjoy.”

Credit: Homegrown Huntsville – Big Spring Crush Wine Festival

Crunkleton will be there this year as a major sponsor and would love to invite you to join us for this fun event! You can find us at the “Crunkleton Tent” where guests will be purchasing beer and wine by the glass and wine bottles throughout the evening.

How did it all begin?

“I got started with Homegrown Huntsville five years ago,” said Ashley. “It all began with our signature event series—Dine & Dash. I always knew Huntsville needed a wine festival, but it wasn’t the right timing for downtown. So, I put on Dine & Dash for three years to build up a database of wine lovers.”

After Downtown Huntsville, Inc. made strides in revitalizing the downtown area, Ashley knew it was time to implement the festival. She hoped for 1,000 attendees the first year but ended up with 1,500.

Photo credit: Gregg Clemis (Big Spring Crush 2016)

The event started in 2014 after Ashley spent months coordinating with her team and with local vendors to supply wine and other elements. It wasn’t long until the festival gained the attention of wine suppliers in California.

“The wine industry is taking notice,” explained Ashley. “In fact, we have nine suppliers from California this year. Huntsville is growing as a wine community and the support we give to local events encourages these suppliers and vendors to reach out.”

What can you expect this year?

“Every year comes with its twists and turns, and we are big on keeping things fresh,” said Ashley. “We also have some old favorites that we keep bringing back because people seem to love them.”

VIP Three-Course Dinner

This year, VIP guests will be treated to a delectable three-course dinner provided by Church Street Purveyor.

And if that wasn’t enough, they will also be able to indulge in 25 additional high-end wines while dining and watching SEC football on large monitors.

Beer and Wine Sales Tent

Crunkleton is proud to sponsor the Beer and Wine Sales Tent! If you’ve sipped through several wines and discovered one you can’t live without, come by the tent to purchase it by the bottle at special pricing. It’s also the perfect place to grab a glass of wine that will pair wonderfully with your entree from the local food trucks.

All wine bottles will have special festival pricing that night only! This means it’s the perfect evening to stock up your wine cellar.

Photo credit: Gregg Clemis (Big Spring Crush 2016)

Pop-Up Local Market

All vendors in the market will be giving out samples, as well as free water to keep guests hydrated.

Dayspring Dairy, Fred Bread, and Cork and Cream will be present this year and will have goodies available for purchase (in addition to the free samples).

Cork and Cream—in case you haven’t heard—makes wine ice cream! Yes, you can have your wine and eat it too.

Photo credit: Gregg Clemis (Big Spring Crush 2016)

Grape Stomping

Let loose and pretend you’re in Napa Valley by entering the grape stomping exhibit. Guests can donate any amount of money to stomp the grapes and all proceeds go directly to Susie’s Wish Foundation that sends local people with terminal cancer to the beach.

It’s a fun way to experience the wine making process and give to a great cause.

Food Trucks

There will be a stellar lineup of local foods trucks that will be showcasing “wine-inspired menu items.” This means they will pair perfectly with your glass of white or red.

You can stop by Beast Mode, Fire & Spice, I Love Bacon, Manic Organic, and Back Alley Bistro!

Live Music

And what’s a festival without entertainment? Live music will begin at 4 p.m. and last throughout the evening.

4 p.m. – 6:15 p.m. – Milltowne Band

6:15 p.m. – Alabama Commercial Wine Competition Awards

6:30 p.m. – 8:45 p.m. – Winslow Davis Ensemble

Photo credit: Gregg Clemis (Big Spring Crush 2016)

Excited yet?

We are thrilled to be a part of the event and we can’t wait to see you there. If you have any questions or still need to purchase your tickets, you can get all the info you need and more at www.homegrownhuntsville.com.

Click here to purchase your tickets, and use the promo code “crunkleton” to get $10 off general admission!

Have you been to Big Spring Crush before? Will you be coming this year? Let us know in the comments below!

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haley_square
HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM