Honest Coffee Roasters Opens Pop-Up Shop At U.G. White Mercantile In Downtown Huntsville

Coffee is more than a quick and simple pick-me-up to Brett Henry, founder and co-owner of Honest Coffee Roasters. It’s a science—a meticulous process that needs hands-on attention from the moment the coffee is grown to the time it’s placed in the customer’s hands.

Photo courtesy of © Honest Coffee Roasters

On Wednesday, March 22, Huntsville will be the new Honest Coffee customer thanks to a pop-up shop located on the second floor of U.G. White Mercantile in Downtown Huntsville. Among the outdoor gear, pottery churns, and old-fashioned candy, visitors will be able to sample the Franklin-based coffee company’s product for a limited time!

The pop-up shop is scheduled to operate for the next 4-6 weeks and will be open from 7 a.m. – 3 p.m. Monday through Saturday.

“This pop-up shop serves a few purposes,” said Brett. “One, it will allow us to train our Huntsville-based baristas—something we take very seriously. And two, we can give people a preview of what to expect when we open our doors across the street at Clinton Row. We hope to welcome customers at our permanent location around May 1st.”

Honest Coffee Roasters’ Pop-up Shop will operate on the 2nd floor of U.G. White in Downtown Huntsville.

Let’s be Honest, what makes the coffee so great?

At Honest Coffee, you won’t find people who are simply, “roasters.” You will find craftsman—people who view the art of coffee making as a chance to be brilliant and push the limits of what defines an exceptional cup of coffee. And you will discover that once you’ve had your eyes opened to the world of boundary-breaking coffee, it will be hard to go back.

“Sourcing is one thing that sets us apart,” said Brett. “We actually send our roasters down to the country of our coffee’s origin. We get to be the first to pick lots. Coffee is a fruit, and if you’re able to physically see which plants are producing the best fruit and foster a relationship with the local farmers they will be compelled to give you the best crop on hand.”

Photo courtesy of © Honest Coffee Roasters

Honest Coffee is also able to control the quality of its product while it’s being stored. All coffee is brought up in small shipments, stored and roasted quickly. “It’s just like we’ve always stressed: We like less,” said Brett. “Less time in the roaster and fewer days before consumption.” And while sourcing is a cornerstone of the company, excellence also depends on the people involved.

“We have gone to great lengths to find and recruit the best talent possible,” said Brett. “These are people who are willing to go the distance and commit to our mission. The roasting process can make or break you, and we know that the talent we have on hand is passionate and committed to delivering the best possible product.”

A quick 30 seconds too long in the roaster can negatively affect the quality of the coffee. The conditions have to be perfect, according to Brett. And he is confident that the roasters at Honest have the process down to an art.

“They even account for the humidity in the room,” said Brett. “A number of different variables mean the process can be totally thrown off if you don’t handle it properly. That’s why we send our roasters all over the country to continue to train and stay updated on the best roasting processes. This is their livelihood, and they take it seriously.”

Photo courtesy of © Honest Coffee Roasters

All baristas who work with the team at Honest Coffee have to undergo a thorough training process. Christy Graves, operating manager for the future Honest Coffee location on Clinton Row, said that introductory training lasts three weeks, followed by an additional three months before baristas earn their aprons.

“It’s very extensive,” said Christy. “We don’t just hire anyone and let them start messing with the equipment and serve customers right away. It’s a very thoughtful process for us. All this training leads to a finished product that looks beautiful and tastes amazing.”

“Whatever you are, be a good one.” – Abraham Lincoln

“At a very core level, we want to inspire people to be excellent in whatever they do,” said Brett. “We hope that by taking our business so seriously and caring a great deal about what we produce it inspires people to be the best in whatever they commit to—family, work, hobbies—be the best you can be.”

Do everything in a way you can be proud of. It’s a simple message, but one that’s stood the test of time for Honest Coffee.

Photo courtesy of © Honest Coffee Roasters

“We want our customers to have an experience, not just a cup of coffee,” said Brett. “Come visit us at our pop-up shop and get a preview of what’s to come. We think it’s going to be some of the best coffee you’ve tasted in Alabama—honest.”

Follow Honest Coffee Roasters-Huntsville on social media! Check out their Facebook, Instagram, and Twitter!

Honest Coffee Roasters, Pop-up Shop:

U.G. White Mercantile

115 Clinton Ave E.,

Huntsville, AL 35801

Hours: 7 a.m. – 3 p.m.

 Are you excited about Honest Coffee Roasters coming to Huntsville in May? Do you plan on visiting their pop-up shop? Let us know in the comments!


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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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Client Spotlight: Focus Physiotherapy

With a desire to elevate and grow the practice of physical therapy in the North Alabama, Jonathan Zecher and Chad Hobbs are focusing their vision on Huntsville by bringing their hands-on holistic approach to wellness to the region.

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“I graduated from Grissom High School and actually started out in engineering out at UAH, but then decided I just didn’t think I could sit at a desk all day long,” joked Zecher who has been practicing Physical Therapy in Huntsville for a little over 15 years after previously practicing in Birmingham for several years before that.

“Essentially,” Zecher explained that as physical therapists, “we’re the experts in movement in the healthcare profession, and that’s really what we treat.  We treat movement, we treat function.”

“Really my goal and desire has always been to increase the standard of care and increase the skills in our profession in this area.” he went on to say. “I’ve had the privilege of working with therapists all over the country and just feel like there are areas we can continue to get better and provide patients better care.”

In pursuit of this belief, Zecher opened his own practice Focus Physiotherapy here in Huntsville in August of 2015, partnering with therapist Chad Hobbs a few short months later in January of 2016. Since then their business has rapidly expanded, moving into a larger facility on Eagletree Lane, and is now in the process of opening a second location in Madison later this year.

crunkleton2016christmas_bw-7“I feel very strongly about the benefits that physical therapy brings,” stated Zecher’s business partner Hobbs. “But I also feel very strongly about our ability to empower patients.” he added. Hobbs, who chose to go back to school and study physical therapy, leaving a successful career as a exercise physiologist behind, made his choice due largely to his first hand experience witnessing how physical therapy improved the life of his disabled sister. He explained that, “we bring the ability to, number one, decrease [our patients] pain, but number two, educate patients as to why their symptoms are happening, where they are coming from, and how they can gradually, with time, make that better.”

“I think our combination of doing the hands on work and looking at people from more of a holistic standpoint sets us apart from other practices in town,” theorized Zecher. “We tend to look at people and treat people as the whole person. Certainly you may be coming in with shoulder pain, but are there other things that are influencing that?”

This approach has yielded great results even from some patients who have tried physical therapy previously and then finally found relief at Focus Physiotherapy. Zecher tells of one such patient who came in, referred for a different part of the body but mentioned having debilitating headaches every day. After treating the original body part, Zecher gained approval from the patient’s doctor to also treat their neck.

“We started working on her neck and really within only about three visits, someone who was waking up every day with a headache, was down to one headache a week,” Zecher said. “And then, in about another three visits, she was down to ‘I haven’t had a headache at all this week’ and then basically we discharged her last week after about seven visits and she had had just one headache in the last month.”

Zecher says he sees this as an example of how physical therapists can partner with physicians to provide the best overall care for every patient.

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“We’ve found that most of the family care doctors are very open to utilizing us and trusting us and find us as a great adjunct to what they are doing for their patients,” Zecher explained. “They see their patients for just a few minutes in their office and we spend an hour with a patient nearly every time they’re here. So sometimes we get information the doctor did not get and so our willingness and ability to share that information back and forth has been very positive because it just allows them the ability to treat their patient with more precision than they would have had otherwise.”

But beyond simply educating and empowering their patients, Focus Physiotherapy has also taken it upon themselves to empower its own therapists as well.

“We’re wanting to be pretty aggressive about developing our therapists skills and improving their training, pushing them further than the average therapist goes with those things,” Zecher said.

With this combination of patient education, physician interaction and increased therapist training, its no wonder why Focus Physiotherapy is expanding in Northern Alabama and Zecher and Hobbs are getting one-step closer each day to achieving their goals for their business, and their profession.

Interested in making an appointment with Focus Physiotherapy to see if they can make a difference in your life too? Simple visit their website HERE, or call them at (256) 883-0636 to book your consultation!

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KADIE PANGBURN
MARKETING COORDINATOR
CRUNKLETON Commercial Real EState Group
KADIE@CRUNKLETONASSOCIATES.COM

The 2016 Downtown Huntsville Christmas Shopping Guide

We’re back again to share our second annual Downtown Huntsville Christmas Shopping Guide with you!

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Downtown Huntsville is bursting at the seams with brand new retail shops this holiday season! So if you’re looking to get away from the mall, head to Downtown Huntsville and check out a few of these great stores! They’re sure to have something for everyone on your list!

Just like last year, we’ve put together a little look book of what you can expect to find at each store along with their hours of operation and location!

And this year, because there are simply SO MANY new stores that they all just wouldn’t fit on one blog post, we’ve given the guide it’s very own website!  You can even shop by the type of gift you are looking for!

The 2016 Downtown Huntsville Christmas Shopping Guide

(click the text above to view the 2016 Downtown Huntsville Shopping Guide)


Want a tiny peek inside the guide?  Here’s a small sampling of what you’ll find when you look around the guide. (For more photos from each store and to view their hours, location and connect with them online simply click on the store’s name).

UG White Mercantile

Roosevelt & Company

Elitaire Boutique

The Pants Store

Harrison Brothers Hardware

Want to see more!? Then check out the full listings for all these amazing Downtown stores on The 2016 Downtown Huntsville Christmas Shopping Guide by CLICKING HERE where you can check out even more amazing Downtown Huntsville shops like these:

Awe Boutique
Meraki Boutique
Woodtech
Clachic Boutique
Christina Wegman Fine Art
Echo Records
Elsweyr Shoppe
81:Home, Gift & Glam
The Whateva Shop
& Don’t Forget About Gift Cards!

Want to help spread the word and help others shop local and support our Downtown this holiday season? Then share the 2016 Downtown Huntsville Shopping Guide on your social media!

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KADIE PANGBURN
MARKETING COORDINATOR
CRUNKLETON Commercial Real EState Group
KADIE@CRUNKLETONASSOCIATES.COM

Elitaire Boutique Opens For Business In Downtown Huntsville

Elitaire Boutique is now officially open in Downtown Huntsville at The Garage At Clinton Row!

After having the opportunity to interview owner Kayla Adams about her new boutique earlier this year, and then keeping up with her build-out progress over the summer on Elitaire’s social media, we just couldn’t wait to head down to the grand opening of her store this past weekend!

Here are just a few images we took during our visit, but be sure to stop by for yourself as well and say hi!  Kayla will be open Monday-Wednesday 10am-6pm and Thursday-Saturday 10am-8pm!  And if you want to connect with Kayla and her boutique on social media, you can follow them here on Facebook and Instagram!

Also, stay tuned to our blog because we’ll be announcing all the details for our big official grand opening for The Garage At Clinton Row next Tuesday!

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Make sure you’re staying on top of the latest trends, newest developments and hottest new stores in Huntsville by subscribing to our weekly blog updates!

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KADIE PANGBURN
MARKETING COORDINATOR
CRUNKLETON Commercial Real EState Group
KADIE@CRUNKLETONASSOCIATES.COM