The Evolution of 104 Jefferson

When searching for his next renovation project, Wesley Crunkleton, Principal at Crunkleton Commercial Real Estate, ended up finding a space that surprised him.

“When I was initially told about this property being a potential opportunity, I had a hard time identifying which property they were referring to,” he said. “When I walked over to Jefferson Street to check it out, I remember saying to myself that I didn’t think I’d ever realized the building was there. However, once I started walking through the space I saw a ton of potential.”

After finishing The Garage at Clinton Row, the 11,000 square foot mid-block building would soon become the site of Wesley’s next downtown real estate redevelopment.

The exterior of 104 Jefferson before renovations began.

The Plan

During the past few months, anyone walking downtown near Jefferson Street noticed the changes taking place at one of the block’s historic buildings. Although hidden behind a construction tent at times, the property was quickly becoming one of the city’s next modern office spaces.

“We had been looking at other opportunities for renovations downtown that didn’t work out at the time,” said Wesley. “The contractor I used for The Garage at Clinton Row put me in touch with the owners of 104 Jefferson and that’s when the project really took off.”

After a few months of deliberation and patience from all parties involved, everyone agreed to terms of the building’s purchase. A schedule of events was quickly put together.

“Our first order of business, after we had devised a plan for the property, was to make sure that the City of Huntsville Inspection and Fire Department were on board, as well,” he said.

“These older properties can be tricky because they were built during a period of time that either did not involve the inspection process or the process was vastly different from today. Both the Inspection and Fire Department can really be helpful on the front end with a project like this, and I would always recommend that anyone planning to undertake a downtown renovation get them involved early in the process.”

(Below are images of the property BEFORE the renovation.)

From January to July of this year, the look and feel of the property changed dramatically.

The Design: Modern Industrial

Although the building’s construction was completed in 1915, its interior design was frozen in time somewhere between the late 80s and early 90s.

“When I came across the space, everything was very retro,” explained Wesley. “Funky shapes, bold reds, and other dated elements were interspersed throughout the property. We knew there needed to be a significant amount of work done to uncover its true potential.”

104 Jefferson’s facelift was not a simple undertaking. Work began to expose brick walls and incorporate sleek glass, clean lines, and aesthetically pleasing paint colors. In fact, only two colors were used throughout the final product. The wooden doors you see today are made from the wooden rafters taken out of the second-floor ceiling.

“The goal was to make everything clean as possible,” he said. “We ended up using a dark tile with a dark grout that gives the lobby a slate or concrete finish look. The seamless glass entry doors in each suite are a hint to the modern, while the exposed brick gives it the industrial feel.”

(Here are images of 104 Jefferson AFTER the renovation.)

The character of the property began to take shape with the addition of exposed sprinkler pipes and artistic lighting fixtures. But its crowning jewel was something that received much attention from the community—a hidden mural that made its debut during the fourth day of chipping away at the lobby’s plaster.

The Discovery: A Message From The Past

 “Without a doubt, you need to remove the plaster. Take it off.”

This was the advice given to Wesley on a business trip to Chattanooga while visiting a contractor acquaintance who had tackled similar projects. Not wanting to begin a project that he couldn’t execute 100 percent, the encouragement was the push he needed to make the final design decision to uncover the wall beneath the old plaster.

“I already knew it was something that I wanted to do—expose the brick,” said Wesley. “And sure enough, we started chipping away and found yellows, greens, and blues. The old sign started to show itself. It was a welcomed surprise.”

After doing research, Wesley determined that the sign was for Bull Durham Tobacco. Co. and had been hidden for decades.

“It’s the same tobacco company whose factory was operational in the mid-1900s but burned down in North Carolina where the company was based,” he said. “We thought the connection to the past would be a wonderful feature to the building that would add personality and interest its visitors.”

The Modern Office Space: Where Is It Headed?

It’s impossible to ignore the changes in the look, feel, and function of 104 Jefferson. In an effort to keep pace with the transformations in today’s office settings, the space was built to encourage collaboration, creative team building, and successful project execution.

“Simply put, offices are headed to less of an office feel,” clarified Wesley. “Offices are becoming a place that you not only work but hang out, as well. The days of squeezing into a tiny conference room and exhausting yourself over a whiteboard are gone. Now, business might be done over a game of pool in the back lounge where people brainstorm.”

The Environment: Downtown Huntsville

Businesses are flocking to the downtown area in order to take advantage of the off-site meeting spaces, like coffee shops and bars, in order to recruit new hires and take a mental break from the daily grind.

Exterior of 104 Jefferson after the renovations.

Current tenants at 104 Jefferson include KPS Group and Prime Lending, which moved in after the renovations were completed to the ground floor.

“It really is more about your office dynamic rather than what downtown provides as an office setting,” he said. “For instance, Prime Lending moved its business from South Parkway. The ability to walk out the door and go have a drink or shop at The Garage at Clinton Row helps them utilize downtown as a built-in recruiting tool.”

The Reward: A Completed Project

“One of the most gratifying parts of any project is when people are pleased with what you’ve done to their property,” beamed Wesley. “The seller of the site found me after the renovation was complete and said they were very happy with the way it turned out. It’s a great feeling, and we are very thankful at how patient and supportive they have been throughout the process. It was truly a team effort. Everyone involved has been incredible.”

Next time you are exploring Downtown Huntsville, take a moment to stop and look at one of Huntsville’s newest office spaces that combines the present with the past. It very well could be the perfect spot for your business.

 To learn more about 104 Jefferson, click here.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Innova Primary Care: Leading The Way In Patient-Centered Health Care

“Providing quality medical care is about more than prescribing medications and performing procedures,” explained Brooke Uptagrafft, Medical Director of Innova Primary Care. “It’s about making patients feel valued and going much deeper than what society considers to be the standard for primary health care.”

With the dream of leading the way in patient-centered medical care, Dr. Brooke Uptagrafft and husband David Uptagrafft have relocated Innova Primary Care to a newly renovated building on Chateau Drive in the heart of Huntsville.

“We were out of room at our previous location,” said David Uptagrafft, Director of Operations. “We have a lot of plans down the road for offering more services, and this space gives us the ability to do just that.”

The new facility will allow the practice to focus on the needs of individual patients through faster service, increased one-on-one time, health coaching, and more.

Brooke and David also shared some exciting news. Innova is now an officially recognized PCMH (Patient-Centered Medical Home) Level 3 practice.

“The PCMH recognition is pretty unique to the Huntsville area,” said David. “This recognition points to our ability to provide the highest quality care while reducing costs, improving patient-staff relationships, and putting patients at the forefront of importance. It’s a reform in health care delivery that supports the shift to value-based care.”

But the pursuit of creating a better primary care experience in Huntsville began earlier in 2011 when Brooke and David moved back to the area and Dr. Brooke accepted a position at a local practice.

A Brief History of Innova

After Brooke completed her residency, the couple decided to return to Huntsville—their hometown—in order to be closer to family. After looking at practices in and around the area, they were contacted by Dr. Tim Howard and Dr. Michael Carter for an interview. In October 2011, Dr. Brooke joined Gleneagles Family Medicine.

“It was a wonderful place to start,” said Brooke. “In 2013, Dr. Howard decided to retire. So that meant there was another influx of patients. We experienced rapid growth from then on and officially launched the BrookeMD Primary Care brand in 2016.”

After several conversations, Dr. Carter and BrookeMD decided to officially divide the practices. The team successfully shared the space at Gleneagles Drive for a year. But as BrookeMD continued to grow, the need for additional space could not be ignored.

“We looked at all kinds of options,” remarked Brooke. “But when we found this building, we knew it was what we needed. So, we purchased it and began remodeling.”

In January 2017, BrookeMD Primary Care rebranded itself to Innova Primary Care to represent a team-based mentality and rebirth at its new location.

An Innovative Space

“This new space means patients are going to be getting back to rooms even faster,” said Brooke. “We already have short wait times, but this change means we will have more space to place guests into a room, freeing up providers to spend more time with patients without feeling time crunched.” She also said the space would make more services possible later this year.

“We have added a Care Coordinator to the team, and a Health Coach is coming later in the fall,” she said. “We will be doing a lot of patient education right in the exam rooms without having to schedule them to come back at a later date or call them on the phone.”

As a primary care facility, the space had to serve many functions—one of which was enabling a comfortable space for staff and providers to have conversations with their patients.

“The functionality and form of the space were vital in our effort to make care more personalized and emotionally safe for our guests,” said David. “We didn’t want our facility to be intimidating or dehumanizing, we wanted to create something that would encourage and empower patients to be an active voice in their healthcare.”

At Innova, every exam room is equipped with comfortable chairs and a cafe table where patients can view their medical records on the computer monitor with their provider.

Image courtesy of Innova Primary Care.

In addition to more spacious and functional exam rooms, the new facility also features consultation rooms that serve as a safe space for patients and staff to discuss any health concerns or have new patient orientations. David also mentioned the importance of technology within the new facility that makes operations run smoother.

“Technology is a big component of what we do,” he said. “The model for health care is changing rapidly, and we provide our patients with tools that make the process of receiving quality care much easier.”

Patient Empowerment Through Technology

In 2014, Innova made Healow—a health and online wellness app—available to patients, allowing clients to book appointments, check in, view lab records, medications, and more. The app is also password protected for enhanced privacy.

“We want our patients engaged,” said Brooke. “Healow is one way to accomplish that. A large number of our patients utilize it, and we continue to see steady growth in its use.” With the expectations for quality medical care shifting, Innova strives to advocate positive change through patient empowerment tools. This includes the adoption of state-of-the-art technology.

“We have more exciting news regarding our technology at Innova,” teased David. “Stay tuned for future announcements when we share more about an exciting partnership.”

A Passion to Make Patients Feel Valued

Brooke and David carry something into the practice each day that’s worth much more than a functional new building or high-tech medical tools. They have a desire to make everyone involved with Innova feel important and cared for.

“I believe that the world is a broken place,” Brooke urged. “I feel that I am here, and have been given the skills and the experience to try and make the world a little less broken.”

“For some people, Innova is the place they go to feel valued. When they walk out the door, they may not feel it anymore. But when they are at our practice, I want to give them a little piece of that. At Innova, you are cared for—mind, body, and soul.”

To learn more about Innova Primary Care, visit https://innovaprimarycare.com. You can also follow them on Facebook.

For media inquiries or questions about the new location, contact Innova Primary Care Public Relations Coordinator, Morgan Boone, at morgan.boone@myinnovacare.com.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Ramp Up Your Workout At Zoom Indoor Cycling—Coming To The Avenue!

Tired of your boring workout routine? Can’t stand another minute on a treadmill? Huntsville will soon have a new way to get fit thanks to the addition of Zoom Indoor Cycling coming to The Avenue later this summer!

The indoor cycling studio will be in a 2,588 SF space next to Scout & Molly’s, a new women’s boutique that was recently announced on our blog. Husband and wife owners of Zoom, Justin and Cara Goodman, are ready to bring fun, effective workouts to the Downtown Huntsville area.

“I think people will be surprised at how fun it is to get a killer workout,” said Justin. “The studio has theatre-quality sound, the playlists are always changing, and our instructors do an incredible job at pushing people to reach their individual limits—and they’re having fun so time flies by.”

Whether you’re looking for a heart-pumping workout or just need an hour to forget your worries, Zoom has a class that will cater to your needs.

“With the dim lighting and stadium seating in the studio room, it’s an environment where everyone has the freedom to work on being their best self without worrying about feeling self-conscious,” said Justin. “Our job is to support clients and inspire them with great music and coaching. We give them a place to unplug and let go of the stress of the day. ”

Image courtesy of Zoom Indoor Cycling.

Zoom will offer its signature zRide, a 45-minute full body rhythm ride, 7 days a week with convenient times throughout the day including before and after work hours.

Zoom’s classes are based on proven interval-style cardio sessions that promise an “empowering, uplifting, and entertaining” workout experience. Justin, drawing from 15 years of experience as a professional DJ, spends anywhere from 10 to 15 hours each week creating customized playlists for each class.

“We ride to the beat of the music the whole way,” said Justin. “All of our instructors bring a unique perspective to their 45-minute ride and that’s what makes the workout fit for all kinds of people.”

To keep things fun, Zoom Cycling offers themed rides, like 90s Hip Hop Throwbacks or Beyoncé vs. Justin Bieber, several times each week. Whatever the music selection, the classes are always high-energy and exhilarating.

What makes Zoom different than other indoor cycling studios?

“The entire Zoom experience is very different than what is offered at the local YMCA or box gym,” said Justin. “Our online sign-up process makes it very easy to sign up for memberships and book class online. Once you’re in our system, you can browse class times, see who the instructor is, and reserve your specific bike within each class you book.”

Best of all, there is no stress or anxiety about showing up 30 minutes prior to grab your number in the class.  Zoom’s studio is clean and calm like a high-end spa. They also provide fresh workout towels and filtered water complimentary to all clients. In the studio itself, there’s no bad seat. Bikes are arranged on stadium-style risers and each bike also has a console that displays ride information.

Students can opt-in to receive stat emails after classes by turning on their bike consoles. The machine tracks performance over time and helps clients monitor their success.

In addition to their custom class style, Zoom also spends countless hours preparing instructors to lead a class. “We typically do 3-6 months of training with each of our instructors before they ever lead a class solo,” said Justin. “It’s a rigorous process, but it’s something that helps us stand apart.”

“We try to make every class a great experience by keeping the group motivated,” said Justin. “And it’s not just about burning calories for us. Zoom is a cycling sanctuary that helps you achieve your goals both physically and mentally.”

Image courtesy of Zoom Indoor Cycling.

Downtown Huntsville will be Zoom’s second location.

Justin and Cara opened the first Zoom Indoor Cycling in Charlottesville, Virginia in April 2016. Since then, business has been booming, and they decided it was time to expand. As a native of Huntsville and a fitness enthusiast, Cara quickly narrowed in on their second location.

“Cara is from Huntsville—born and raised,” said Justin. “It’s a city that we love and a place we are excited to bring our new concept to. Downtown is growing so rapidly and we wanted to be part of the exciting movement.”

The couple felt that it was perfect timing for the studio to come to Downtown Huntsville, as the area is quickly becoming a more urban space and embracing new business markets that are popular in larger cities. They chose The Avenue because it was an “exciting and innovative” project.

Justin also mentioned The Avenue developers, Charlie and Sasha Sealy, and their commitment to enhancing the downtown area as a deciding factor in location selection. Sasha thinks the addition of Zoom to The Avenue will help complete the vision for the project.

“We are excited that Zoom is expanding from Charlottesville to Huntsville and we look forward to welcoming them,” said Sasha Sealy, developer at The Avenue. “Spin studios are extremely popular in urban areas, so it’s only fitting that Zoom found its home in Downtown Huntsville. We think it will be a great fitness option for The Avenue’s residents, as well as everyone in the Rocket City.”

Image courtesy of Zoom Indoor Cycling.

Zoom brings a new spin on the indoor cycling concept.

 “We pride ourselves in creating an innovative, immersive indoor cycling experience,” said Justin. “We are here to inspire and motivate people at all fitness levels to push their limits. Come see us at The Avenue later this year and we guarantee a sweaty good time. First class is free to try so you have nothing to lose!”

For more information on Zoom Indoor Cycling, visit www.zoomhsv.com. Or follow them on Facebook and Instagram.

What do you think about The Avenue’s latest addition? Are you a fan of group exercise or indoor cycling? Leave us a comment and let us know!

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Tenant Announcement! Scout & Molly’s Boutique Coming To The Avenue!

In recent years, Downtown Huntsville has transformed into a dynamic neighborhood offering endless options for dining, living, and entertainment. It’s impossible to ignore the evolution of the area as you walk, ride, or bike down its busy, colorful streets.

New shops are popping up every day. And with the addition of urban living communities, pocket parks, and art-filled alleyways, the downtown area has become the mecca for the “Live-Work-Play” lifestyle.

The opportunities for unique retail are abundant, and Scout & Molly’s will join the downtown community with its newest location at The Avenue. The boutique will be located next to Church Street Purveyor in a 1,272 SF space. In addition to bringing more soft goods retail to downtown, the women’s boutique will offer an inventory centered on the Huntsville customer.

Photo courtesy of Scout & Molly’s

 Projected Store Hours:

Monday – Saturday 10 a.m. – 6 p.m.

Sunday 12 p.m. – 5 p.m.

“The revitalization of the downtown area is one of the best things to happen to the city in years,” said Lori Mullins, owner of Scout & Molly’s future Huntsville location. “The project has provided the city and surrounding areas with a centralized location for entertainment, art, and food while preserving our local history and culture.”

Scout & Molly’s began in Raleigh, NC, in 2002 and was the dream of entrepreneur and Founder, Lisa Kornstein. Scout & Molly’s is where today’s transcending woman goes to find that special little something that’ll fit just right. Scout & Molly’s boutiques are merchandised with a simple rule in mind: “No style fits all,” which is why maintaining individuality while dressed in the latest trends is a necessity for all of its customers. Scout & Molly’s locations are home to your favorite designers and unique finds that are sure to produce both confidence and compliments.

“As the owner of its downtown location, I will work with both the clients and the Scout & Molly’s buyers to provide clothing and accessories that match the unique style of Huntsville women,” said Lori.

Shoppers at the new boutique will never have to worry about stale styles. Lori said that new brands are continuously being sought by Scout & Molly’s, ensuring that updated inventory is always available. Among the brands carried by Scout & Molly’s include makers like Fifteen Twenty, Sanctuary, and AG Jeans. The boutique will also offer a free styling program, closet makeovers, and host private shopping events.

“We can’t wait to be an active member of the downtown retail community,” said Lori. “The Avenue developers are vested in Huntsville and the success of downtown; no other Huntsville retail and residential environment offers what The Avenue does.”

Photo courtesy of Scout & Molly’s

The Avenue – Urban Living (And Retail) At Its Best

Charlie and Sasha Sealy, developers of The Avenue, realized the brilliant opportunity to create a true “Live-Work-Play” mixed-use development that would bring Huntsville residents a convenient place to live while giving them options to wine, dine, shop, and play all within one facility. Now with the critical mass of people living in Downtown Huntsville, the Sealys are seeing more and more retailers interested in coming to The Avenue.

“We are very excited to welcome Scout & Molly’s to The Avenue,” said Sasha. “The stylish boutique is well-known in larger cities like Nashville, and this will be its first location in Alabama. The boutique features one-of-a-kind clothing, jewelry, and accessories, and will complement our development by adding to the downtown lifestyle.”

The Avenue is increasingly becoming a sought-after retail space for several reasons, including the important component of synergy among tenants. Crunkleton broker Anusha Alapati worked directly with Scout & Molly’s and The Avenue to create the ideal match.

“Retail synergy is important for any successful shopping district,” said Anusha. “Crunkleton has been working to craft a cohesive tenant mix at The Avenue, as well as other projects in downtown.” Anusha also worked closely with other key downtown developments like The Garage at Clinton Row.

“The addition of Scout & Molly’s will continue the city’s efforts of turning the downtown district into a stellar shopping and entertainment district,” she said. “It’s only going to grow from here.”

Welcome Scout & Molly’s Boutique!

For Lori, August can’t come soon enough. She’s ready to open her doors and showcase the personality and versatility that Scout & Molly’s will bring to downtown.

“I believe the women who live in Huntsville will appreciate the fact that they no longer have to drive to Birmingham, Nashville or Atlanta to find those special pieces of clothing,” said Lori. “They can find it in their own backyard—right here at The Avenue. We are very appreciative of this opportunity, and we look forward to increasing synergy, enhancing downtown, and creating lasting relationships with our customers. See you in August, Huntsville!”

Be sure to follow Scout & Molly’s Huntsville location on Instagram @scoutandmollyshuntsville!

For more information on Scout & Molly’s visit www.scoutandmollys.com. And follow the company on Facebook, Twitter, and Instagram.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM