Curio By Hilton Hotels Coming To Downtown Huntsville!

(Historic downtown property to be redeveloped as Downtown Huntsville’s first boutique hotel: 106 Jefferson.)

Crunkleton Commercial Real Estate is proud to announce that historic 106 Jefferson Street is being redeveloped to house Downtown Huntsville’s first full-service boutique hotel. The former Hale Brother’s Furniture site will soon be the location of 106 Jefferson Hotel, A Curio Collection by Hilton. An upscale soft brand within Hilton’s portfolio, Curio currently has more than 50 unique hotels throughout six continents. Construction for 106 Jefferson is slated to begin in the fourth quarter of 2018.

Situated one block from the city square, 106 Jefferson will be in the center of downtown’s business, retail and entertainment districts. Guests will have immediate access to Huntsville highlights such as The Garage at Clinton Row retail center, The Avenue shops, Big Spring Park, CityCentre at Big Spring, Von Braun Civic Center, the Huntsville Museum of Art and much more. 106 Jefferson will be the third Curio hotel to enter the Alabama market with existing locations in Birmingham and Mobile.

“Expanding the Curio collection to Huntsville will not only fill a void for upscale accommodations but also offer a venue for corporate events and conferences, elegant dining and social gatherings,” said Wesley Crunkleton, principal at Crunkleton Commercial Real Estate and co-developer of 106 Jefferson. “Its strategic location makes it the ideal destination for travelers who are looking for an authentic Huntsville experience with easy access to downtown hot spots. We look forward to bringing new life to this historic property and creating an exceptional getaway.”

The proposed hotel will be a convenient option for both leisure travelers and business professionals. 106 Jefferson’s six-story downtown location will feature 117 guests rooms, a full-service restaurant, best-in-class amenities, meeting rooms and rooftop bar on the 7th floor.

106 Jefferson will introduce an unmatched level of service, quality and luxury to the market while delivering a one-of-a-kind experience for visitors,“ said McLean Wilson, principal at Kemmons Wilson Companies and co-developer of 106 Jefferson. “We are thrilled to offer our skills and hospitality experience to Huntsville for this exciting project.”

Redevelopment of the historic property will utilize an experienced team of collaborators led by Crunkleton Commercial Real Estate and Kemmons Wilson Companies as co-developers. Memphis-based Bounds & Gillespie will serve as architects for the development, and the award-winning Valor Hospitality Partners, whose expertise has been recognized by Condé Nast Traveler and other key players in the tourism industry, will handle management of the new hotel.

For more information on the news of this release, contact Crunkleton Commercial Real Estate’s Marketing Coordinator Haley Clemons at haley@crunkletonassociates.com.

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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Crunkleton’s Retail Team Shares A Recap of ICSC 2018

Recently, two of our brokers traveled to Las Vegas to attend the annual International Council of Shopping Centers (ICSC) conference in Las Vegas. Anusha Alapati and Zac Buckley specialize in retail leasing here at Crunkleton and took the opportunity to share a recap of the event and discuss all major updates affecting the retail leasing industry.

RECon in Las Vegas is the largest commercial real estate conference in the world focusing on deal-making and the discovery of new, exciting concepts. This year, an estimated 37,000 retail specialists and industry leaders met for the annual three-day event to showcase trends in the market. Despite what one may hear in regard to concerns about the uncertainty of retail, the conference was packed with attendees, fresh ideas, and a positive atmosphere. It is clear that the retail real estate industry is going through major changes, many of which will affect the face of retail and the shopping experience for years to come.

Here are a few key takeaways from the event:

Restaurants are Becoming Anchor Tenants

Historically, restaurants were considered an added amenity in shopping centers and were limited in proportion of the property—mainly due to the parking requirements and the inherent issues involving prep and disposal of food. Now, restaurants are often considered the anchor tenants of developments, occupying 20-40 percent of shopping centers compared to 10-15 percent ten years ago.

Landlords now consider restaurants the ideal tenant because they are historically strong traffic drivers to centers, meaning guaranteed regular customer visits. It’s interesting to watch restaurants themselves shift to providing experiential elements: unique aesthetics, Instagram-worthy food, communal seating, and other interactive features that millennials crave.

Experiential Retail is Key

Retailers have to adapt to remain successful and competitive in the e-commerce era. However, customers are still searching for social and experiential elements, which can typically be found in visiting the physical store. Retailers are recreating stores to provide one-of-a-kind experiences, such as classes, events, demonstrations, etc.

The overall mindset is shifting from simply moving a product to developing an experience. It’s clear that today’s customer needs to feel as if the store is adding value beyond simply providing the merchandise. Landlords are also getting into the experiential game by backfilling vacant spaces with entertainment concepts and using vacant land, not for another building, but for a park, playground, putt-putt, etc.

Pop-Ups to Test Concepts

Pop-up locations are gaining popularity in developments due to smaller, local retail brands that are looking to grow. With the rise of local vendors from Etsy, Instagram, and Shopify, more concepts want to experiment with brick-and-mortar but are hesitant to make a large investment. Pop-ups allow these retailers to test out their concept or idea in a brick-and-mortar environment before entering into a longer-term lease. The landlords benefit because pop-up tenants create excitement and something different regularly for the development.

If properly curated, pop-ups can draw more traffic or new traffic to the center, which in turn creates additional traffic for the permanent tenants. In many cases, pop-ups are so pleased with the turnout they decide to open up a brick-and-mortar location.

Online-only Retailers Opening Physical Stores

Although retail has become increasingly digital, most shopping still takes place in stores. Online-only retailers are opening brick-and-mortar stores to interact with their clientele and to enhance the customer experience. For example, Warby Parker and Bonobos, both historically online-only retailers, opened physical stores so customers can actually try on products. This allows them to focus on customer service over inventory management.

Going Local

Lastly, in speaking with landlord and developers from across the country, one thing was clear: the make-up of tenants in their developments are becoming more and more local. Typically called “mom-and-pop” retailers, these local concepts and owners are becoming the backbone of successful shopping centers. Less and less focus is being placed on large, national “credit” tenants as landlords strive to credit a strong tenant mix that appeals to all types of shoppers in their trade area. Local tenants often bring a fresh look, brand, and experience to developments that national retail can’t provide. We believe this trend will continue into the foreseeable future.

For more information on ICSC, be sure to visit the official website here. What changes are you noticing in the retail industry? Let us know in the comments!

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Zac Buckley
VP of Leasing
Crunkleton Commercial Real Estate Group
ZAC@CRUNKLETONASSOCIATES.COM

 

Anusha AlapatiAnusha Alapati
Associate Broker
Crunkleton Commercial Real Estate Group
ANUSHA@CRUNKLETONASSOCIATES.COM

Clean Juice To Open First Alabama Location At Twickenham Square!

As promised, we have another exciting announcement about the Shops at Twickenham Square! Alison Dennis, who was featured in our recent Cabana Wax blog, has more news to share with Huntsville. And this time, it involves cold-pressed juices, açaí bowls, avocado toast, and other healthy fare.

“Our team can’t wait to open Alabama’s first Clean Juice location at Twickenham Square,” said Alison, co-owner and general manager of Clean Juice. “In Huntsville, we have a community that is always looking for ways to improve their health and wellness, and our store hopes to help people achieve some of their health goals in a fun and convenient way.”

A 1,200 square foot space, Clean Juice plans to open in August of this year! Very soon, people near the downtown, medical district, and Blossomwood neighborhoods will be able to drop in for a fresh juice and açaí bowl, or a pick up a quick bite from the shop’s grab-and-go bar.

The new eatery will be open:

Monday through Friday 7 a.m. – 8 p.m.

Saturday 8 a.m. – 8 p.m.

Sunday 9 a.m. – 6 p.m.

What is Clean Juice?

When husband and wife team Kat and Landon Eckles were looking for a career change, the duo developed the idea of creating a juice bar that focused on providing fresh, organic options along with a guest-focused experience.

In 2015, the Eckles opened the original Clean Juice store in Huntersville, North Carolina. Three short years later, Clean Juice now has more than 100 locations throughout 16 states, with plans to continue expanding.

“The Eckles bring a fresh, trendy vibe to the Clean Juice brand that’s made it stand out in the market,” explained Alison. “They have created something truly unique, because it’s ‘health food’ that not only tastes great but is actually healthy. Customers can rest easy knowing that we’re using 100% USDA Certified Organic ingredients—meaning everything we serve, from our celery to our coffee to our cinnamon, is free from chemicals, pesticides, and GMOs. And we never add sugar to your drink.”

With its extensive menu of juices, smoothies, açaí bowls, and toasts, Clean Juice provides nutritional information for all of its offerings online.

Clean Juice has drummed up praise in publications like Huffington Post, Inc., and Bustle Magazine since its opening. In fact, the business was voted “Fastest Growing Franchise for 2018” by Franchise Gator; its success shows no end in sight.

The dream team.

Alison’s involvement with Clean Juice actually came out of wanting to situate Cabana Wax at Twickenham Square. She and her husband Garrett found the perfect space next to Beaute Nail Spa, but it had twice the amount of square footage they needed.

“As luck would have it, our friends Allie and Todd Hose, and Todd’s brother and sister-in-law, Tyler and Jessica Hose, had known the Eckles for years and had been awaiting the right opportunity to open a Clean Juice store in Alabama,” said Alison.

Left to Right: Garrett Dennis, Alison Dennis, Allie Hose, Todd Hose (Photographer: Tall Guys Photography)

“After the Hoses introduced us to this awesome concept, we met with the coporate office and immediately knew we wanted to be part of the business. So, we pitched the idea of incorporating Clean Juice and Cabana Wax into the space, and the landlord agreed to let us divide it.”

It was decided that each of the six would have ownership in Clean Juice and contribute their unique skills to the project.

“Allie is a marketing professional, Todd is a former commercial real estate agent, Tyler works in finance, Jessica grew up immersed in a family of successful business owners, and Garrett and I are lawyers,” Alison shared. “More importantly, all six of us wholeheartedly believe in the concept and are passionate about making Twickenham one of the brand’s best stores.”

“Huntsville was the perfect spot for the first Alabama location.”

“On a macro level, the people of Huntsville are smart and they care about their health,” said Alison. “This is evident from the amount of interest Huntsvillians show in fitness and clean eating. On a more micro level, our space at Twickenham Square is surrounded by businesses that serve similar interests. People who want a 30-minute workout at 9Round or a quick service at Cabana Wax are likely to be interested in fast, healthy food too.”

Clean Juice will also benefit those who live and work near Twickenham who have awaited a convenient spot for coffee and breakfast items beginning at 7 a.m. on weekdays.

“We take customer care seriously.”

“The founders of Clean Juice created the business with very specific core values,” said Alison. “One of the most important tenets behind the brand is that we respect others by respecting their time. We want to be a place that you get in and out of quickly without sacrificing food quality.”

Each day, the juice bar will have a grab-and-go bar stocked and ready to go upon opening.

“The main takeaway is that you come first and side work comes second,” clarified Alison. “There will never be anything more important than you when you’re in our store.”

 Why choose Clean Juice?

Although Huntsville will have to wait until August to get its hands on a cold-pressed juice or a Beach Bowl, the owners of Clean Juice Twickenham promise it will be well worth it.

 “We believe we can inspire and motivate people by making clean eating enjoyable,” said Alison. “Whether it’s almond toast or a chocolate protein smoothie, we want you to have confidence that what you’re eating is organic, full of nutrients, and carefully vetted by the Clean Juice team.”

Want to learn more about Clean Juice? Visit www.cleanjuice.com to get the full menu, nutrition facts, and more.

Do you enjoy juices and smoothies? If so, what kinds are your favorites? Let us know in the comments below!

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

“Pet Wants” Pet Food Company Is Coming To The Avenue!

Attention, pet parents of Huntsville! The Avenue apartments on Jefferson Street will soon welcome a new tenant to the pack. Pet Wants pet food company is a new-to-Alabama shop that will provide high-quality pet food for cats and dogs, leashes, toys, and other select items.

“As the first Pet Wants location in Alabama, I am proud to meet the needs of our city’s four-legged companions,” said Kelli Smith, owner of Pet Wants in Huntsville. “I am genuinely concerned about your pets’ lives and I have personally seen the benefits of Pet Wants with my own dogs.”

A 1,170 square foot space, Pet Wants is slated to open in July 2018.

“It’s nutrition you can trust.”

Founded in 2010 by Michele Hobbs and Amanda Broughton, Pet Wants currently has more than 100 locations nationwide.

“Michele’s own dog had terrible skin issues due to allergies,” shared Kelli. “She was looking for ways to improve his health from the inside-out, and that’s when they decided to start a company that paid attention to the chemistry, quality, and sourcing of its pet food.”

The Cincinnati-based company’s mission is to “improve the nutrition, health, vitality, and well being of pets throughout North America.” And they are conquering that task one dog bowl at a time.

“Pet Wants is more than a pet store, it’s a pet nutrition company,” clarified Kelli. “We are dedicated to providing the highest quality food that will be in your pet’s bowl within weeks—not months. All of our food is free from by-products, corn, wheat, soy, and dyes. We make it possible for pets to get the most nutritious diet in a way that’s convenient for clientele.”

Speaking of convenience, Pet Wants will offer free delivery within a 50-mile radius of its downtown location, easy online ordering, and even have an auto-delivery option.

“If you choose, you can have our food delivered to your door or office every month,” said Kelli. “Maintaining your pet’s healthy diet should not be a chore. We hope to provide peace of mind—in more ways than one—when it comes to caring for your pet.”

“We slow-cook food to lock in nutrients.”

Unlike mass-produced pet food brands, Pet Wants orders small batches of food according to customer demand. This means all Pet Wants’ food in the shop is younger than eight weeks old. Customers can purchase food by the pound, meaning less food is wasted and every meal is fresh.

“Over time, the nutritional benefits of pet food naturally degrade,” explained Kelli. “Pet Wants’ food will only stay on our shelves for up to eight weeks. This helps us ensure your pet’s food is the freshest on the market and always nutritionally rich.”

Kelli also shared that an animal nutritionist is on staff at Pet Wants’ headquarters and monitors the quality of the food—down to its chemistry—in order to maintain the brand’s strict standards.

“Pet Wants ensures that every single batch is tested,” said Kelli. “I can confidently say that if it’s at my store, it’s quality.”

“Let’s discuss your pet’s needs.”

First and foremost, Kelli said she wants to work with and help animals in need.

“I welcome consultations with our clients via phone or in-person at the store so we can discuss which foods will most benefit their pets in the long run. We can take a close look at the contents of the food they are feeding their pet and figure out ways to improve the diet together.”

Different formulas for cats and dogs are available in store, along with a line of salves, balms, and sprays for dogs that are made from therapeutic-grade essential oils. Be sure to ask Kelli about Pet Wants’ all-natural mosquito, flea, and tick spray.

“I create the balms and sprays in-house,” said Kelli.

“Bring your pets and hang out with us!”

When asked why she chose downtown for her home base, Kelli raved about the area’s community feel.

“Opening the shop in downtown was always a goal of mine,” said Kelli. “There’s nothing better than the family vibe and support that businesses give each other here. I believe our location will help us reach the most pets possible with quality nutrition, while still providing individualized attention to our customers.”

Pet Wants will be a pet-friendly space that welcomes four-legged friends. There will always be fresh water—and maybe a treat or two—ready for your dog when you visit.

“Downtown Huntsville is an active, pet-friendly place,” said Charlie Sealy, co-developer of The Avenue. “The residents of downtown, visitors to the dog park and other parks, as well as owners seeking the very best for their pets will find Pet Wants to be an exceptional boutique offering wonderful products and services.”

Why choose Pet Wants?

“We are passionate about your pets,” promised Kelli. “We’re fresh, local, and we want to be a valuable part of the Huntsville pet community. Our job is done when we see the pet you love begin to feel better, play better, and enjoy each day to the fullest.”

Stay tuned to our blog and social media channels for more updates on Pet Wants! We will be sure to send out information on the grand opening soon. Be sure to follow Pet Wants on Facebook and Instagram.

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Make sure you’re staying on top of the latest trends, newest developments and hottest new stores in Huntsville by subscribing to our weekly blog updates!

haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM