315 Franklin: A Fresh Take On Office Space In Downtown Huntsville

Creating a dynamic office space that’s inventive, flexible, and practical is a challenge, but it’s a project that Will Brannon and his brother Curt Brannon were willing to undertake. As Co-owners of 315 Franklin Street, they had a vision for Downtown Huntsville that included the addition of a space that would not only be unique, but also serve a purpose that would benefit the city.

Larger cities like San Diego and New York have long embraced the concept of shared office spaces, but the trend has made its way to Huntsville and has already attracted several dynamic businesses.

“Companies are becoming more open to the concept of less traditional methods when expanding,” Will explained. “The purpose of 315 Franklin was to create an experience. When you walk inside these doors, we want you to feel a certain way and reap the benefits that the space can offer.”

When faced with the mission of redeveloping one of downtown’s spaces on Franklin Street, Will and Curt seized the opportunity to “invest in Huntsville’s growth.”

Building A Community

What does a shared office space look like and how does it function? At 315 Franklin, you’ll find several amenities that point tenants to one goal—building a community. Collaborative office spaces are growing in popularity, according to Will. But 315 takes it a step further by offering desks to employees of different companies who can use the space, its conference room, and rooftop terrace all without the expense of renting a dedicated office.

“For instance, if you had a business that recently signed a 5-year lease on a new office space to meet their current needs but grew rapidly, our concept provides flexible, dynamic space and bandwidth,” assured Will. “It not only gives them a space to do their job, but ideally, they will be working elbow-to-elbow with people from complementary companies. We’ve created an ecosystem that’s conducive to networking, building relationships, and referring business to each other.”

“Imagine you are an architect with a vision,” he went on. “You will be in the same office with subcontractors and developers that will offer insight into your project that you may otherwise have missed out on. That’s just one benefit of the space.”

With the addition of new businesses and an increased focus on the “live, work, play,” lifestyle, Downtown Huntsville is leading the way in new, experiential ideas. 315 Franklin is a progressive space that shows the city has a lot of growth on the horizon.

Huntsville’s Investment In Growth

“If you quit seeing change in Huntsville, check your pulse,” joked Will. “The city’s growth as a whole makes projects like this possible. Thanks to Downtown Huntsville, Inc., and the leaders who want to see Huntsville grow and change, we are enjoying the benefits of larger cities.”

The bottom floor of 315 is already fully leased to Haufe, a next-generation Talent Management/HR company that “enables companies to attract, engage, and retain the top talent they need to be leaders in their industries.” The company’s previous headquarters was in San Francisco, but they recently made their move to Huntsville.

“Haufe was coming to Huntsville regardless, which says a lot about our city,” said Will. “But they were attracted to 315 Franklin because of the concept—the availability of shared space upstairs pacified any concerns they had of outgrowing their new office. If they grow, they can simply rent a desk upstairs and expand as needed. They were a great candidate for the space and we are glad to have them.”

Will went on to share that much of the success with the project is due to relationships with trusted commercial real estate agents, developers, and leaders that believed in the idea. But it’s a project with no end in sight.

A Vision Evolving Daily

“First of all, this is not what I thought I’d be doing in my career,” clarified Will. “My intention was always to go to medical school and become a doctor. After working in a hospital for a while I discovered that it wasn’t for me, so I started from square one. I began working for an experiential marketing company and it became my new passion.”

Thanks to the background in marketing, Will said he and his team were able to research trends in larger cities and envision what Huntsville will become.

“The thing about this space that’s so great is that there’s always room to change the vision—it’s always growing,” he said.  “We always have the option of making a version two. We want to hear from people on what else would make this space even better. We have the rooftop terrace, that’s something people have come to appreciate in a work environment.”

At the end of the day, a space needs to have value. Will says that making the space work with your story is where you can find that value.

Telling Your Story With A Space

Many of the amenities in 315 Franklin are designed to be flexible and, at the same time, easily controlled. When considering the value of the space, Will and Curt wanted to ensure that it was beneficial for all age groups and working styles.

“We made sure there is room for both isolation and collaboration,” assured Will. “Some people here like to have quiet—and we have space for that—while others prefer a more collaborative environment. Making the space work with both is a necessity in order to create the most positive workplace.”

All of the desks in 315 Franklin were custom made by SCSWORX in Huntsville, the company where Will currently serves as President. In fact, members of Will’s sales and creative teams have desks on the top floor. As an experiential marketing company, SCSWORX helps companies build better tangible brand experiences. In the case of 315 Franklin, the brand is the space itself.

“We designed all of the desks with wheels on them, because we never know what the next day will hold,” said Will. “Tomorrow may be a day that we want to collaborate, but today we may need our space. Simple things like the addition of those wheels make the space flexible and controllable.”

Thankful For Recognition

Recently, 315 Franklin was on a list of possible Downtown Huntsville projects that were nominated for Project of the Year. While the award went to the deserving Preservation Company, Will said 315 Franklin was honored to be on the same list.

“Just to be mentioned in the same sentence as the other nominees was incredible,” beamed Will. “I held those projects on a pedestal, and the fact that people acknowledged what we were doing here as deserving of a nomination—well, we are overwhelmed. We have so many people to thank—Peter Lowe, the Huntsville Historic Preservation Commission, Downtown Huntsville, Inc., and many more—for believing in projects like this. We love to see the city grow and change, and it’s even better to know we were a small part of it.”

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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The Garage Adds Outdoor Speaker System By Mozaic Audio Video

If you visited The Garage at Clinton Row this holiday season, you may have noticed the cheerful Christmas music filling the air while shoppers hopped from store to store.

Crunkleton is happy to share that a new permanent speaker system was recently installed to the exterior of the retail center and will continue to enhance the shopping experience year-round through a sleek, stylish system designed by Mozaic Audio Video Integration.

Michael Johnson, CEO of Mozaic, led the installation and said the new system will give retailers the ability to control music from a variety of sources.

“It’s nice to have the added ambiance while visiting the boutiques,” stated Michael. “Downtown Huntsville has been good to us and being part of The Garage is very rewarding. We hope everyone enjoys the music as they browse the shops.”

Now that the holidays are over, the speakers will tune in to a variety of modern playlists that will help set the tone for a leisurely shopping experience.

“The addition of the new speaker system will help us build the right atmosphere when shopping at The Garage,” explained Wesley Crunkleton, developer of the property. “Music can set the pace for an enjoyable retail experience, and that’s what we strive to deliver.”

Be sure to visit The Garage at Clinton Row in Downtown Huntsville. You can also follow The Garage on Facebook and Instagram!

Mozaic AV—An eye for design

With 13 years of AV experience already under his belt, Michael envisioned a new way to improve the quality and design of audio/visual installations. After much planning and preparation, he opened Mozaic Audio Video Integration. His background in graphic design allowed him to create one-of-a-kind systems—both aesthetically pleasing and user-friendly.

Photo courtesy Mozaic AV.

“Mozaic is made up of specialists from a variety of backgrounds,” explained Michael. “We are a team of artists, craftsmen, and designers that look at projects with a different set of eyes. Our various skillsets help us deliver systems and setups that are simple, elegant, and clean. Don’t get me wrong; we are definitely AV nerds. But we put a different spin on things.”

Overcoming aesthetic challenges

A three-year-old business, Mozaic has had its hands on several major projects downtown, as well as many commercial, residential, and personal assignments. After designing AV systems for Elitaire Boutique and Roosevelt & Company: Gentleman’s Supply, the next step was setting up a sound system for the development as a whole.

Photo courtesy Mozaic AV.

“There are always challenges to overcome when designing a new audio video system,” said Michael. “It’s important for us to expand our definition of a job well done. You can’t narrow your focus to only sound or image quality; you have to consider how it works and how people will interact with it. If a system is unreliable or hard to use, whether it sounds or looks good is of little use. Design is not just how something looks and sounds—to quote Steve Jobs, ‘design is how it works.’”

Mozaic creates customized systems that can be completely hidden from view—something that interior designers have expressed thanks for in past projects.

Photo courtesy Mozaic AV.

“One of our more recent assignments was the audio/video design for Crunkleton’s office,” said Michael. “In regards to that project, we had several specific parameters we had to work within. The Crunkleton office has a glass panel wall, and the challenge was hiding all of the electronics. In the end, we delivered an impressive setup that works very well with the space.”

Crunkleton Commercial Real Estate conference room.

Adapting to changing technology

Michael stressed that in order to be successful in the audio/video industry, you have to have knowledge beyond standard equipment. Experts need to understand network solutions, climate control, lighting control, and energy efficiency—all areas that Mozaic has tackled.

“These days, everyone wants to be able to control systems via iPhones, iPads, and Android devices,” assured Michael. “We create systems that connect with those electronics while tailoring the look to each client’s needs.”

Because technology is constantly evolving, the team at Mozaic is always busy learning new methods to stay ahead.

“Changing electronics and tech make things more difficult, yes,” said Michael. “But we love doing the hard work and delivering on the promises we make to our clients. Seeing the customer’s face when we exceed their expectations is why we do what we do.”

To learn more about Mozaic Audio Video Integration, visit www.mozaicav.com. Or, follow the company on Facebook.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

 

Chuck Wagon Texas BBQ Expands To South Huntsville!

Exciting news, Huntsville! After 10 years of success at its Madison location, Chuck Wagon Texas BBQ is set to open a second restaurant in South Huntsville at Redstone Ridge Shopping Center. The soft opening of the new location is tentatively scheduled for January 4, 2018.

The 3,200 square foot space off South Memorial Parkway will offer the eatery’s same signature menu while creating a unique dining experience for both lunch and dinner crowds.

Owner of Chuck Wagon, Stephen Holley, said the barbecue joint has had plans of expanding for years, but wanted to wait until the right time to introduce a second location.

“We are very excited to bring Chuck Wagon’s Texas-style barbecue to the South Huntsville community,” said Stephen. “Over the years, we have had a lot of requests to expand, and now is the perfect time to make it happen. We’ve spent nearly a decade perfecting the quality of our food, service, and overall experience. Our new location will allow us to share our crowd-pleasing menu with a new audience while making visits more convenient for our Huntsville-based clientele.”

The History of Chuck Wagon

“Our restaurant actually began in the 1970s under the name Barbecue Boutique in west Texas,” said Stephen. “My dad, Mike Holley, was working as a petroleum engineer out there at the time. He started cooking on the oil fields and really developed his skills. He always said that after those big guys smelled his food all day, it better taste good.”

Barbecue Boutique was a consistent hit with the engineers. But it wasn’t long before Mike’s career took him to the Rocket City.

“When we moved to Alabama, dad was in the military as a radar specialist,” he said. “We decided to try out our first Chuck Wagon location in Athens where we served food for two years. Then we moved to our current Madison location where we have been in business for nearly a decade.”

During its 10 years as a Madison-favorite, Chuck Wagon has served its signature spread of beef brisket, pulled pork, spicy sausage, pork ribs and chicken to countless local and out-of-town customers. Stephen said the restaurant’s success is due to its focus on creating an excellent product and memorable visit.

“Our style of barbecue has its roots in Texas,” said Stephen. “We work with an offset-style of cooking, versus smoking or grilling over coals. And we serve mostly beef rather than pork. Everything has a Midwest flair to it.”

In addition to its existing menu, Chuck Wagon in South Huntsville will also be introducing a few fried items. But Stephen said he’s most excited about the new jalapeño cornbread.

“Pair it with one of our brisket sandwiches and we guarantee you’ll be in barbecue heaven.”

A Rustic Western Look

Guests at the new location are in for a surprise when they come to dine at Chuck Wagon. The new space has been transformed into an “Old Town” of the West, complete with artwork and details that transport customers to a time of campfires, cattle ranchers, outlaws, and rodeos.

“When you visit, you will actually sit in our custom-built Old Town,” said Stephen. “Everything from the booths to the murals on our wall will be uniquely made.”

The name of the restaurant also has its roots in Western history.

“In the old cattle drives, the chuck wagon would travel a day ahead of the group,” he said. “They would have dinner ready when the ranchers caught up so they’d immediately be able to sit down and have a hot meal. The name fits us perfectly.”

A New Home in South Huntsville

“Right now, we cater to a heavier lunch crowd at our Madison location, and we will continue to do so,” said Stephen. “This additional spot at Redstone Ridge puts us near the arsenal gate, families, and more of our Huntsville customers. We think it will make us available to serve more lunch and dinner crowds.”

Richard Crunkleton, who handled leasing for Chuck Wagon, said the new location is a perfect addition to the South Huntsville shopping center.

“Chuck Wagon has a proven track record of excellence at its Madison location,” explained Richard. “This second restaurant will allow them to deliver their five-star product to a different market in the city. We’ve had a great time working with them on their expansion to Redstone Ridge.”

As for Stephen, he’s ready to serve up some Texas-style grub and can’t wait for the opening.

“Come try us out,” urged Stephen. “We will make sure you have a great experience and some delicious barbecue done right.”

To learn more about Chuck Wagon Texas BBQ, visit http://www.chuckwagon-bbq.com or follow them on Facebook.

Have you tried Chuck Wagon’s Texas BBQ before? Let us know in the comments below!

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

J. Kennedy Clothing Company Joins Traditional Style With An Adventurous Edge In New Downtown Women’s Boutique

“For elegance, for resilience, for grace. Terribly simple—yet terrifically glamorous.
Uptown or downtime—bring wonderful manners and a flair for adventure. Horseback riding or sail boating today?”

Behind the brand of J. Kennedy Clothing Company is a passion for empowering the modern woman through timelessly classic style. A new women’s boutique coming to Downtown Huntsville in Spring 2018, J. Kennedy will supply a unique inventory of heirloom quality clothing and goods.

The new shop is the final tenant to join the thriving businesses at The Garage at Clinton Row—an adaptive reuse development that converted the bottom of a city parking deck into a strip of retail stores. The grand reveal of the shop took place last week at the Clinton Avenue Block Party and is already drawing the interest of Huntsville shoppers.

For Co-Owners of J. Kennedy, Meagan Tortorigi and Anusha Alapati, the project to open the store has been a year in the making. The shop plans to open its doors in March of next year, with online shopping available in February.

“Huntsville is a growing city with a need and appreciation for diversity in clothing,” said Meagan. “While we are a small, local boutique, we will provide exceptional customer service, style, experience, and assistance in outfitting. Now is the time to bring J. Kennedy to life.”

The Story.

“The look, the walk, the clothes, the grace.”

With years of retail experience under her belt as the owner and operator of Huntsville’s Cotton Cottage Boutique, Meagan reached out to Anusha with the proposition of opening a new women’s outfitter with a signature style.

“Managing Cotton Cottage was an incredible experience,” said Meagan, who will handle the day-to-day business of J. Kennedy. “After I moved to Birmingham, I left the retail business to focus on other pursuits. Now that I am back in Huntsville, it’s time to take on J. Kennedy with Anusha by my side. I couldn’t ask for a better business partner.”

As they formed plans for their new store, the image of one fiercely confident woman came to mind—Jacqueline Kennedy.

The Inspiration.

“It’s not just about what you wear, but how you wear it.”

Jacqueline Kennedy’s signature poise motivated Meagan and Anusha to create a new kind of women’s boutique for Huntsville. Everything from the design of the space to the available brands were carefully selected to reflect the refinement of the American fashion icon.

“Whether she was out on the field or at an upscale ball, Jackie Kennedy carried her strong sense of style with her,” said Anusha. “It’s something to be admired. Our new store will reflect the adventure and sophistication that she conveyed.”

Shoppers at J. Kennedy will be able to find a look for every occasion—styles for work, a night on the town, or casual day wear. And plenty of accessories will be available as well, including jewelry, shoes, and leather goods.

“We want every visit to be a memorable experience for our clientele,” said Meagan. “And that starts the moment they walk into the store.”

The Experience.

“A button up and jeans stop traffic. The door opens and she enters, breathless, but on time.”

Antique wingback chairs, Persian rugs, wooden accent walls, and exposed brick—these are just a few of the accents to expect at J. Kennedy.

“It will be as if you’re walking into a chic hunting lodge to enjoy a glass of champagne with Jackie herself,” said Meagan. “It’s outdoorsy but sophisticated. It will stand out in terms of design, and we think it will fit perfectly with the well-established shops at The Garage. We are also working with the Huntsville Historic Foundation and Reconstruction South to secure furniture and other decorative items.”

J. Kennedy plans to keep customers in mind when making decisions on what goods to carry in the 1,000 square foot space. Anusha said the company will reach out on social media in the coming months to hear what Huntsville has to say.

The Journey.

“For elegance, for resilience, for grace. Terribly simple, yet terrifically glamorous.”

Huntsville, what makes you feel glamorous? Confident? Classic? J. Kennedy wants to know.

“We want our customers to have a voice when it comes to what brands and fashion we offer,” explained Meagan. “Reach out to us via social media and let us know what you want us to carry. Every time we go to market we have our customers’ needs in mind. Speak up, because we are listening.”

Get to know J. Kennedy on Facebook and Instagram as they reveal more about the store in the coming months.

Visit https://www.jkennedyclothing.com for more.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM