Very soon, Huntsville will welcome its newest bakery to Westbury Square on Airport Road. Get ready to taste a little bit of heaven at Baby Bite Bake Shoppe!
The specialty bakery will offer made-from-scratch, bite-sized cakes that are already the talk of the town in Birmingham. After Baby Bites spent several years as the “scrumptious treat-of-choice” at Pastry Art Bake Shoppe in Homewood and Inverness, creators of the popular dessert saw the opportunity to branch out and highlight their best-selling item by introducing an all-new bakery.
Emily Sharman, who will be Baby Bite’s co-owner and manager, was working with Pastry Art owners Carol and Dennis Gregg when she was presented with the opportunity of opening her own bakery.
“When I graduated college, we discussed me opening a shop that highlighted one of their proprietary products—Baby Bites,” said Emily. “Carol has created a unique baked item that centers on freshness, quality, and variety. We knew we could expand to other markets by showcasing Baby Bites and creating the Baby Bite Bake Shoppe.”
With a loyal following already established in Huntsville, Emily committed to making the new bakery a reality and plans to open its doors in late January 2018.
What is a “Baby Bite?”
Achieving the ideal cake-to-icing ratio on baked goods is an art form—one that Pastry Art has taken the time to perfect. A new twist on the traditional petit four, “Baby Bites” are a unique creation that serve as a delectable treat for occasions of every kind and a wonderful alternative to a full cake.
“Many of the people who visit Pastry Art come just to grab a dozen Baby Bites of different flavors for client meetings, family get-togethers, or gifts,” said Emily.
Based on the success of the Birmingham stores, the potential for the product as a stand-alone offering was evident. As plans were laid out, Carol and Dennis fully supported Emily’s vision to branch out with the Baby Bite product and create a new kind of bakery with a signature vibe.
“And if you’re looking for a way to personalize events, Baby Bites are the perfect choice,” she said. “They can be customized with flowers, drizzles, monograms, or logos to make every gathering special.”
Strictly a grab-and-go shop, Baby Bites will have plenty of products available to choose from each and every day.
“Anyone can customize their box to have whatever flavors they prefer,” assured Emily. “Get twelve different ones in your order if you like! It’s a cost-effective way to sample our entire inventory. But we are betting that you’ll have a hard time choosing a favorite.”
As a Birmingham native, Emily immediately noticed something special about the Huntsville area on her visit to scout potential locations.
“The first thing that stood out to us was the community feel and welcoming attitude of the city,” she explained. “Being a part of Huntsville as it grows will be a privilege, and we believe it’s the perfect place to start a new business. Everything about it made us feel comfortable and confident with our decision.”
After weeks of searching, Emily and the team settled on the 1,320 square foot space at Westbury Square.
“The fact that our store would already be in a booming shopping center was exciting,” said Emily. “There’s great parking, ample traffic, and we think we will be bringing in a perfect spot for an after-lunch treat. Plus, it’s centrally located to many of Huntsville’s highlights.”
In addition to its focus on community, Huntsville sparked the team’s interest because of its enthusiasm for the culinary arts.
“Of course we want to be in a city that already loves and appreciates quality food,” said Emily. “Events like Taste of Huntsville and Huntsville Restaurant Week will offer us yet another avenue to share our Baby Bites and get customers excited about our product.”
What will the bakery be like?
Caramel, Turtle, Strawberry Margarita, Key Lime, Coconut, and Italian Cream—you can order all of these flavors and more at Baby Bite Bake Shoppe!
“We have more than twenty Baby Bite flavors available, with daily specials and seasonal bites drawing in new crowds each week,” explained Emily. “We usually offer nine flavors to choose from each day. Red velvet is our best seller!”
Emily said that the bakery will have a “young, fun look” and incorporate decorative items like lighting fixtures made from mixing bowls, along with chic, rustic features.
“We are going for bright colors, engaging in-store graphics, and a welcoming atmosphere so you feel like you are visiting a friend,” said Emily. “We have many people visit Pastry Art for more than just the desserts—they come to hang out with us and chat. Baby Bite Bake Shoppe will be the same way.”
“Baby Bite Bake Shoppe will be one of those places that you can get a delectable product and enjoy a social visit with our team,” said Emily. “We put a lot of focus on our customer-employee relationships, and we look to guests to inspire the directions that our business takes.”
A sweet treat for the Rocket City!
More than anything, Emily is excited to join the Huntsville community and bring a little bit of sweetness to the town.
“Everyone here has been so uplifting,” said Emily. “We can’t wait to open and invite you into our shop! We will bake up some goodies that are sure to bring a smile to your face. See you soon, Huntsville!”
CRUNKLETON COMMERCIAL REAL ESTATE GROUP