315 Franklin: A Fresh Take On Office Space In Downtown Huntsville

Creating a dynamic office space that’s inventive, flexible, and practical is a challenge, but it’s a project that Will Brannon and his brother Curt Brannon were willing to undertake. As Co-owners of 315 Franklin Street, they had a vision for Downtown Huntsville that included the addition of a space that would not only be unique, but also serve a purpose that would benefit the city.

Larger cities like San Diego and New York have long embraced the concept of shared office spaces, but the trend has made its way to Huntsville and has already attracted several dynamic businesses.

“Companies are becoming more open to the concept of less traditional methods when expanding,” Will explained. “The purpose of 315 Franklin was to create an experience. When you walk inside these doors, we want you to feel a certain way and reap the benefits that the space can offer.”

When faced with the mission of redeveloping one of downtown’s spaces on Franklin Street, Will and Curt seized the opportunity to “invest in Huntsville’s growth.”

Building A Community

What does a shared office space look like and how does it function? At 315 Franklin, you’ll find several amenities that point tenants to one goal—building a community. Collaborative office spaces are growing in popularity, according to Will. But 315 takes it a step further by offering desks to employees of different companies who can use the space, its conference room, and rooftop terrace all without the expense of renting a dedicated office.

“For instance, if you had a business that recently signed a 5-year lease on a new office space to meet their current needs but grew rapidly, our concept provides flexible, dynamic space and bandwidth,” assured Will. “It not only gives them a space to do their job, but ideally, they will be working elbow-to-elbow with people from complementary companies. We’ve created an ecosystem that’s conducive to networking, building relationships, and referring business to each other.”

“Imagine you are an architect with a vision,” he went on. “You will be in the same office with subcontractors and developers that will offer insight into your project that you may otherwise have missed out on. That’s just one benefit of the space.”

With the addition of new businesses and an increased focus on the “live, work, play,” lifestyle, Downtown Huntsville is leading the way in new, experiential ideas. 315 Franklin is a progressive space that shows the city has a lot of growth on the horizon.

Huntsville’s Investment In Growth

“If you quit seeing change in Huntsville, check your pulse,” joked Will. “The city’s growth as a whole makes projects like this possible. Thanks to Downtown Huntsville, Inc., and the leaders who want to see Huntsville grow and change, we are enjoying the benefits of larger cities.”

The bottom floor of 315 is already fully leased to Haufe, a next-generation Talent Management/HR company that “enables companies to attract, engage, and retain the top talent they need to be leaders in their industries.” The company’s previous headquarters was in San Francisco, but they recently made their move to Huntsville.

“Haufe was coming to Huntsville regardless, which says a lot about our city,” said Will. “But they were attracted to 315 Franklin because of the concept—the availability of shared space upstairs pacified any concerns they had of outgrowing their new office. If they grow, they can simply rent a desk upstairs and expand as needed. They were a great candidate for the space and we are glad to have them.”

Will went on to share that much of the success with the project is due to relationships with trusted commercial real estate agents, developers, and leaders that believed in the idea. But it’s a project with no end in sight.

A Vision Evolving Daily

“First of all, this is not what I thought I’d be doing in my career,” clarified Will. “My intention was always to go to medical school and become a doctor. After working in a hospital for a while I discovered that it wasn’t for me, so I started from square one. I began working for an experiential marketing company and it became my new passion.”

Thanks to the background in marketing, Will said he and his team were able to research trends in larger cities and envision what Huntsville will become.

“The thing about this space that’s so great is that there’s always room to change the vision—it’s always growing,” he said.  “We always have the option of making a version two. We want to hear from people on what else would make this space even better. We have the rooftop terrace, that’s something people have come to appreciate in a work environment.”

At the end of the day, a space needs to have value. Will says that making the space work with your story is where you can find that value.

Telling Your Story With A Space

Many of the amenities in 315 Franklin are designed to be flexible and, at the same time, easily controlled. When considering the value of the space, Will and Curt wanted to ensure that it was beneficial for all age groups and working styles.

“We made sure there is room for both isolation and collaboration,” assured Will. “Some people here like to have quiet—and we have space for that—while others prefer a more collaborative environment. Making the space work with both is a necessity in order to create the most positive workplace.”

All of the desks in 315 Franklin were custom made by SCSWORX in Huntsville, the company where Will currently serves as President. In fact, members of Will’s sales and creative teams have desks on the top floor. As an experiential marketing company, SCSWORX helps companies build better tangible brand experiences. In the case of 315 Franklin, the brand is the space itself.

“We designed all of the desks with wheels on them, because we never know what the next day will hold,” said Will. “Tomorrow may be a day that we want to collaborate, but today we may need our space. Simple things like the addition of those wheels make the space flexible and controllable.”

Thankful For Recognition

Recently, 315 Franklin was on a list of possible Downtown Huntsville projects that were nominated for Project of the Year. While the award went to the deserving Preservation Company, Will said 315 Franklin was honored to be on the same list.

“Just to be mentioned in the same sentence as the other nominees was incredible,” beamed Will. “I held those projects on a pedestal, and the fact that people acknowledged what we were doing here as deserving of a nomination—well, we are overwhelmed. We have so many people to thank—Peter Lowe, the Huntsville Historic Preservation Commission, Downtown Huntsville, Inc., and many more—for believing in projects like this. We love to see the city grow and change, and it’s even better to know we were a small part of it.”

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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The 2017 Downtown Huntsville Christmas Shopping Guide

It’s that time of year again! We are excited to share our third annual Downtown Huntsville Christmas Shopping Guide!

From local art and paper goods to men’s clothing and antiques, Downtown Huntsville has your Christmas list needs covered.

Each year, we release a lookbook of Downtown retailers so you can see the types of gifts and goodies you will find in each store, along with their hours of operation and locations. We’ve included stocking stuffers, gifts for dad, children’s toys, locally made items, gift cards, and much more. There’s plenty to be found in the heart of the Rocket City!

This year’s website was updated with some of the newest shops to join the Downtown family, like Scout & Molly’s Boutique and Asylum Comics. We also added some old favorites like Lewter Hardware Company and Greene Street Market Store—just to name a few.

2017 Downtown Christmas Shopping Guide

Here’s a sneak peek of what you can find in this year’s guide. Happy shopping, everyone!

Greene Street Market Store

Boutique Station

Lewter Hardware Company

Huntsville Museum of Art Store

Click here to view the official guide and get a look at the other amazing shops Downtown!

Help spread the word and support local shops by sharing this guide on social media!

Did we leave out one of your favorite Downtown stores? Send us an email at info@crunkletonassociates.com so we can add them to the list!

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Downtown Huntsville’s Newest Adventure—Paddle The Canal Festival!

Urban kayaking, friendly competition, entertainment, giveaways, and food—all of these things will be coming together soon in Big Spring Park for the Paddle the Canal Festival hosted by Downtown Huntsville, Inc.!

On April 22nd and 23rd, the canal between the Von Braun Center and Embassy Suites will be the showground for the city’s first-ever timed kayak and canoe races. Participants can choose to enter into one of three categories: Expert, Novice, or Costume. Paddlers will be chip-timed electronically and teams of two and four will be ranked per the sum of all team members.

After racers have a go around the course, they can join the rest of the crowd to enjoy giveaways from Redstone Federal Credit Union, souvenir booths, and free entertainment and activities.

There will also be plenty of food trucks to choose from, including Huntsville favorites like:

  • Angel’s Island Coffee
  • Beast Mode
  • House of Kabob
  • Little Red Lunchbox
  • Maggie Moo’s Ice Cream
  • Pearl Asian Cuisine
  • The Perfect Pucker
  • Shiver Shaved Ice
  • What’s Popp’N

Don’t have a kayak to participate?

No problem! The North Alabama Canoe and Kayak Club will have on-site rentals available for $5 for both days (use cash). But, of course, you are free to bring your own to the event.

On Friday evening, there will be a drop-off area in Paddler’s Park for your kayaks and canoes. And don’t worry! Downtown Huntsville Inc. has hired overnight security to monitor them for both nights.

Are you part of the Expert, Novice, or Costume category?

If you’re an expert paddler who loves the thrill of competition, you will be the first to race. All participants in the Expert category will have one chip-timed run of the course. It’s expected that these runs will each take 4 minutes or less.

Novice paddlers will follow once the Expert category is complete. You will also have one chip-timed run and will share the course during your run with one other racer who will be released when you are approximately half way through the course.

And finally, the Costume category will close out the races on the 22nd. This group of participants will complete an untimed run of the course and instead be reviewed by a panel of third-party judges. Expect to share the course in 30-second increments with others in this category.

Time

Races will begin at 7 a.m. on Saturday, April 22nd with the Expert category and will have a rolling schedule.

Once all of the races have been completed, participants can complete two additional untimed runs on the canal as a “free paddle” run. Racing will be completed by Saturday evening.

Registrants are welcome to return on Sunday, April 23rd for open paddle time between 8 a.m. – 2 p.m.

Place

This brand-new event will take place in beautiful Big Spring Park in Downtown Huntsville. The start-line area is called Paddler’s Park and is located behind the South Hall of the Von Braun Center.

Here’s the address:

Big Spring Park Canal – Downtown Huntsville

800 Monroe St. SW

Huntsville, AL 35801

Cost

The cost to compete is $30 for individuals, $50 for teams of two, and $95 for teams of four.

Your registration includes an event t-shirt, the guarantee of three course runs, and access to the private Paddler’s Park event area.

Members of Redstone Federal Credit Union are eligible for an exclusive 10% discount and can get more information here.

Purchase Tickets

Purchasing your tickets for the event is simple. Just click here to register as an individual or team. But remember, tickets are going fast—very fast!

Do you plan on participating this year? Comment below and let us know!

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Let The Battle Of The Food Truck All-Stars Begin!

1483721641597While the overwhelmingly popular Downtown Huntsville Street Food Gathering brand has been retired for 2017, Downtown Huntsville is excited to welcome a new and exciting food-centric event in its place: The Battle of the Food Truck All-Stars!

Curious how it will work?  Here’s what we know:

In just a few days, on February 9th at 6pm, the owners of 23 food trucks will gather at Yellowhammer Brewing and have 5 minutes each to present on their menu, branding, customer service and design to a panel of expert judges.

Judges for the event will include: Chefs Leonardo Maurelli III (Executive Chef of the Hotel at Auburn University) and James Boyce (Boyce Restaurant Concepts) and marketing gurus Trent Willis (Founder & CEO of Red Brick Strategies) and Lisa van der Reijden (Principal, VDR Designs).

After deliberating, the judges will select 10 food trucks to move on to the final round, and then YOU THE PEOPLE will vote for 2 more via an online poll that will open in February!

The final 12 Food Truck All-Stars will then compete twice a month from May – October at various times and locations around Downtown Huntsville to see who will be named Champion!

Here’s the current list of food trucks that will be competing for one of the final 12 spots:

Washington Square Catering
Local J’s
Sno~Depot
Rollin Lobstah
Huntsville Alabama MaggieMoo’s
Cafe on Wheels Neon Lilly
Kudzu Cafe
Dales Stuft
Sweet Temptations LLC
Tha food truck
Angel’s Island Coffee
Grumpy’s Restaurant
Beast Mode
Badd Newz BBQ
Pearl: Asian Cuisine
I Love Bacon Food Truck
Fire & Spice
TIM’S CAJUN KITCHEN
Earth and Stone Wood Fired Pizza
Betty Jo’s Gourmet Food Truck
Comin In Hot Food Trailer & Catering
Back Alley Traveling Bistro
Manic Organic Food Truck

To join in the selection event, support your Downtown Huntsville food trucks and learn more about what to expect in 2017, be sure to come out to Yellowhammer Brewing, Thursday February 9th from 6-9pm!

The event is free and open to the public. Guests are welcome to watch the presentations that are being judged and will be able  to purchase food from Earth and Stone Fired Pizza during the event and, of course, beer can be purchased from Yellowhammer Brewing.

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KADIE PANGBURN
MARKETING COORDINATOR
CRUNKLETON Commercial Real EState Group
KADIE@CRUNKLETONASSOCIATES.COM