Construction Update: 117 Clinton Avenue!

Downtown Huntsville is evolving day-by-day, and we are always excited to share some of the progress that’s happening behind closed doors.

In February, we announced that the historic 117 Clinton Avenue building would undergo a major renovation and transform into Clinton Row’s next retail or dining experience. Construction crews have been hard at work, and the property has already taken on a new look inside.

Several walls have been removed, opening up the space and setting the stage for a truly unique shop or restaurant. A new rustic vibe has been introduced with the exposure of brick walls. And any built-in shelves, desks, and other décor from the property’s days as an office are gone.

Of course, this is just the beginning of the transformation! There’s a lot of construction still on the way. Here are some before and after images of the project so far.

BEFORE.

AFTER.

BEFORE.

AFTER.

117 Clinton will be a unique, urban atmosphere for its next tenant and be situated near many of Downtown’s major hot spots like The Garage at Clinton Row, the Clinton Row Shops, The Avenue retail shops, and the recently announced 106 Jefferson: A Curio Collection by Hilton boutique hotel.

If you’re interested in leasing this incredible space, contact us by email at info@crunkletonassociates.com or call us at 256-536-8809. Find the listing for this property here.

Be sure to stay tuned to our blog as we share more updates on 117 Clinton!

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

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Development Updates: “Times Plaza” & “Williamsburg Plaza”

There’s a lot going on in Huntsville in terms of development. In fact, an article recently released by al.com shares current U.S. Census figures that show Huntsville metro is still growing at a fast pace. We are always excited to be involved with this growth and help talented businesses become a part of the Madison County community.

As promised, Crunkleton will bring you updates on the progress of projects that we have already announced, and we have two for you today.

Read on below to see the latest from “Times Plaza” and “Williamsburg Plaza”!

Times Plaza

When driving past the old Huntsville Times site off the Parkway, you may have noticed the new sign that showcases renderings of the completed “Times Plaza” development.

We are thrilled to share the latest renderings of the project with you so you can see what’s coming. Check it out!

Times Plaza is the official name of the development that will be situated at 2317 South Memorial Parkway. It will be a mixed-use retail/office development that will house multiple exciting tenants including restaurants, boutiques, and more.

(We have a tenant announcement coming very soon, so check back here!)

Click here to see details on the property.

Williamsburg Plaza

Last November, we announced the addition of a new 8,200 square foot development coming to the corner of Highway 72 and Nance Road: Williamsburg Plaza. The site includes two confirmed tenants—Bank Independent and Aspen Dental.

As an addition to one of the city’s busiest retail corridors, it’s easy to see the development’s construction progress when driving by. Walls are up, and passersby can now make out the roof of the Colonial Williamsburg-style Bank Independent location.

According to the development team, “Construction continues at Williamsburg Plaza on the corner of Highway 72 and Nance Road. For the most part, the weather has cooperated and plans are on schedule. Williamsburg Plaza expects tenants to open up during the 4th Quarter of this year.”

Click here to see details on the property.

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Make sure you’re staying on top of the latest trends, newest developments and hottest new stores in Huntsville by subscribing to our weekly blog updates!

haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Pet Supplies Plus Coming To Madison In April!

Residents in Madison will soon have a new pet supply store where they can stock up on brand name food, pet toys, necessities, and much more. Pet Supplies Plus, a pet store franchise headquartered in Livonia, Michigan, will open a location in Madison at 4577 Wall Triana Highway.

Ray Bellenfant and his wife Ronda will head the store’s opening as its co-owners with more than 20 years of local business experience under their belts.

“Pet Supplies Plus has the third-largest volume in the pet food retail industry,” stated Ray. “And they are very close to taking over number two. We are thrilled to give Madison even more access to quality food and supplies for their pets.”

The leadership team at Pet Supplies Plus in Madison.

Today, Pet Supplies Plus has 425 locations operating in 33 states, offering a large variety of products at a great value to ensure pets’ overall wellness. Additionally, experienced and knowledgeable team members are available on-site to answer a broad range of questions about dogs, cats, birds, reptiles, and fish. Pet Supplies Plus currently has shops in Birmingham and Tuscaloosa. However, this will be the first site to open in the Huntsville/Madison area.

“Our love for helping animals runs deep.”

“When we discovered the opportunity to run a franchise for Pet Supplies Plus, we knew it was a perfect fit,” said Ray. “We have been involved in franchises since 1995 and this one offered us a unique chance to be involved with a company that’s driven by an important cause—the wellbeing of animals.”

Experience alone isn’t the only thing that makes Ray and Ronda the ideal team to manage the store. The pair currently holds the record for most pets owned by anyone who has opened a Pet Supplies Plus location.

“At the time of the agreement, we had four horses, four donkeys, six dogs, five cats, and a fish,” laughed Ray. “We also foster for A New Leash On Life and make periodic donations to the organization. Helping animals is something we’ve always made a priority. Our family has always had a love for them.”

The new store will be another way that Ray and Ronda plan to give back to the community and the animals they care for.

“They are more than customers—they are our neighbors,” said Ray. Pet Supplies Plus neighbors, nationwide, come into the stores with their pets so frequently, they become like family. “We can’t wait to meet each and every owner and their beloved pets.”

“Our goal is to take the hassle out of shopping for your pet,” said Ray. “We plan on having several services that help the local animal community and the owners who love them.”

Soon after their official opening, the pet store will be able to host fundraisers by partnering with local school teams/clubs or churches to help them earn funds for different causes.

“Instead of a car wash, it’s a pet wash,” joked Ray. “We will provide the necessary supplies they need to make the fundraiser a success.”

A New Leash On Life will also host some adoption events at the store and periodic fundraisers will allow customers to come in, purchase any item and donate it to the animal shelter or charity of their choice.

“We’ll make sure the donated items are delivered to the right charity,” assured Ronda. “Anyone with a heart to give will be able to do so without any hassle involved. That’s what you do for your neighbor—you help them out. We just make the process a little easier.”

Pet Supplies Plus website.

“We offer quality products at a quality price.”

Pet Supplies Plus will carry brand-name products and match prices.“We strive to deliver quality customer service with a neighborhood feel,” said Ray. “You can be assured that you will purchase products for the lowest prices in the market. And we have plans to incorporate other services that will make life easier for our neighbors.”

“We strive to deliver quality customer service with a neighborhood feel,” said Ray. “You can be assured that you will purchase products for the lowest prices in the market. And we have plans to incorporate other services that will make life easier for our neighbors.”

In addition to pet grooming, the shop will have a VIP pick-up area with designated parking for customers on-the-go.

“Basically, you order online, park your car, and we deliver it to your vehicle,” explained Ray. “Veterinarians will also be coming to the store on certain days to a clinic we will have at the back of the store.”

An agreement with local, quality vets will allow the store to offer services like microchipping, vaccines, and more.

“Come see us in April!”

Be sure to drop by the new store in Madison when they have their soft opening this April. Ray and Ronda are ready to meet their new neighbors—and their pets too, of course.

“We hope you all come meet us soon and we will strive to give you the best customer care for your pets,” assured Ray. “They are an important part of the family, and we will help ensure they are taken care of. Great customer care and a neighborhood feel—that’s what we will provide.”

The Grand Opening is currently scheduled for May 11-13.

For more information on Pet Supplies Plus, please visit www.petsuppliesplus.com.

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haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Going Offline: Why Four Online-Only Brands Expanded To Brick-And-Mortar

In the past few years, the subscription box industry has exploded in popularity. Forbes magazine reported that in the month of April 2017, subscription company websites had around 37 million visitors, and that number has grown 800 percent since 2014. Whether it’s grocery items, lifestyle, apparel, or pet toys, chances are you can find a box that fits your flair.

While online shopping—particularly subscription services—continues to grow, even the biggest brands see value in taking business offline to enhance the customer experience, offer more flexibility, and engage with its customers face-to-face.

Here are a few online-only brands that have traveled off the web to attract new customers and retain its existing base by incorporating physical retail into long-term plans.

Birchbox

One online company that has fully embraced the brick-and-mortar concept is Birchbox. If you are unfamiliar with the subscription service, Birchbox sends curated samples of beauty products to its customers to introduce them to new brands.

The idea is simple. Subscribers take time to fill out a personalized beauty profile that provides data to the company about their preferences. Then, the customer is sent samples of beauty products that fit their style. After four years of business, Birchbox recognized the need to add physical retail stores to its plan.

In 2014, the brand opened its first brick-and-mortar in Soho, New York City. The retail shop “brings the Birchbox experience to life,” according to company reps. Consumers can quickly get their hands on product offerings, shop by category, and test out trends at a Try Bar—a special in-store area that houses the hottest products on the market.

Customers are also able to build their own Birchbox and earn points toward future purchases, both online and at the store. And finally, there are options to book hair, makeup, and beauty services that feature all of the products you might find in your box.

Birchbox found the setup so successful that they plan to open more physical stores in the future. In fact, the company confirmed its plans to open a second retail location in Paris last year.

Although Birchbox co-founders admitted that they never expected to manage a retail store, they also said that the experience has been extremely valuable. The company reported that shoppers at the retail location have a 3X higher lifetime value with the brand. And by collecting data from their customers at the store, they are able to tailor the brand to meet customers’ needs.

BarkBox

That’s right! Even pets can enjoy their own monthly subscription box. BarkBox is a monthly box of dog toys, treats, and goodies sent to dog owners who want to pamper their pup. The collection is themed every month with past boxes including Knights of the Hound Table, Chewrassic Bark, and The Good—The Bad—And the Pugly.

Recently, BarkBox made the announcement that the company’s treats and toys would be available at Target shopping centers. This is the first time that BarkBox items have been offered in a retail setting. This partnership makes it much easier for consumers to interact with the brand while offering more opportunities to get their subscription service in front of new clientele.

Target is continuing its efforts to partner with subscription brands.  Senior Vice President of Essentials and Beauty at Target, Christina Hennington, said that offering “new and exclusive pet brands” would help set them apart as the “ultimate pet destination.”

Rent The Runway

Lovers of fashion have been flocking to Rent The Runway to enjoy what the New York Times has called “a Netflix Model for Haute Couture.” A service that provides accessory and designer clothing rentals, Rent The Runway promises customers a “dream closet on demand.”

Clients can choose from an array of designer options—giving them a chance to dress in the newest fashions without paying high retail prices. Even with the company’s online success, co-founder Jennifer Fleiss said that it was clear customers wanted a physical retail store.

Although it wasn’t in the brand’s initial plans, they decided to test out the concept in 2012 at the company’s corporate headquarters. Rent The Runway has since opened retail shops in New York City, Las Vegas, Chicago, and Washington D.C.

Customers claimed they wanted an in-store experience with the ability to browse, try on items, and get advice from one of the company’s professional stylists. Rent The Runway responded by delivering a convenient experience where consumers can access the brand in-person, online, and even via app. This type of adaptation is key to pleasing a customer base.

HelloFresh

Today’s retail landscape calls for flexibility—even with monthly subscription services. HelloFresh, a company that sends recipes with quality ingredients to its subscribers, saw the need for the brand to become more accessible and less restrained by scheduled delivery dates.

In response to customer feedback, HelloFresh opened its first physical retail pop-up shop on the busy streets of London in March 2017. This four-week experiment aimed to please its subscribers who said they would prefer the option of picking up a kit on the way home from work. While the pop-up shop didn’t offer the brand’s full menu, it did give commuters a chance to purchase from a select list of popular recipe kits.

The pop-up shop was a way for HelloFresh to test how they would operate in a physical retail space, while evaluating customer interest for the long-term.

Click here to see images of the London pop-up shop.

 Have you ever purchased a subscription service? What other online-only brands would you like to see in physical retail locations? Let us know!

SplitLine
Make sure you’re staying on top of the latest trends, newest developments and hottest new stores in Huntsville by subscribing to our weekly blog updates!

haley_squareHALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM