The Garage Adds Outdoor Speaker System By Mozaic Audio Video

If you visited The Garage at Clinton Row this holiday season, you may have noticed the cheerful Christmas music filling the air while shoppers hopped from store to store.

Crunkleton is happy to share that a new permanent speaker system was recently installed to the exterior of the retail center and will continue to enhance the shopping experience year-round through a sleek, stylish system designed by Mozaic Audio Video Integration.

Michael Johnson, CEO of Mozaic, led the installation and said the new system will give retailers the ability to control music from a variety of sources.

“It’s nice to have the added ambiance while visiting the boutiques,” stated Michael. “Downtown Huntsville has been good to us and being part of The Garage is very rewarding. We hope everyone enjoys the music as they browse the shops.”

Now that the holidays are over, the speakers will tune in to a variety of modern playlists that will help set the tone for a leisurely shopping experience.

“The addition of the new speaker system will help us build the right atmosphere when shopping at The Garage,” explained Wesley Crunkleton, developer of the property. “Music can set the pace for an enjoyable retail experience, and that’s what we strive to deliver.”

Be sure to visit The Garage at Clinton Row in Downtown Huntsville. You can also follow The Garage on Facebook and Instagram!

Mozaic AV—An eye for design

With 13 years of AV experience already under his belt, Michael envisioned a new way to improve the quality and design of audio/visual installations. After much planning and preparation, he opened Mozaic Audio Video Integration. His background in graphic design allowed him to create one-of-a-kind systems—both aesthetically pleasing and user-friendly.

Photo courtesy Mozaic AV.

“Mozaic is made up of specialists from a variety of backgrounds,” explained Michael. “We are a team of artists, craftsmen, and designers that look at projects with a different set of eyes. Our various skillsets help us deliver systems and setups that are simple, elegant, and clean. Don’t get me wrong; we are definitely AV nerds. But we put a different spin on things.”

Overcoming aesthetic challenges

A three-year-old business, Mozaic has had its hands on several major projects downtown, as well as many commercial, residential, and personal assignments. After designing AV systems for Elitaire Boutique and Roosevelt & Company: Gentleman’s Supply, the next step was setting up a sound system for the development as a whole.

Photo courtesy Mozaic AV.

“There are always challenges to overcome when designing a new audio video system,” said Michael. “It’s important for us to expand our definition of a job well done. You can’t narrow your focus to only sound or image quality; you have to consider how it works and how people will interact with it. If a system is unreliable or hard to use, whether it sounds or looks good is of little use. Design is not just how something looks and sounds—to quote Steve Jobs, ‘design is how it works.’”

Mozaic creates customized systems that can be completely hidden from view—something that interior designers have expressed thanks for in past projects.

Photo courtesy Mozaic AV.

“One of our more recent assignments was the audio/video design for Crunkleton’s office,” said Michael. “In regards to that project, we had several specific parameters we had to work within. The Crunkleton office has a glass panel wall, and the challenge was hiding all of the electronics. In the end, we delivered an impressive setup that works very well with the space.”

Crunkleton Commercial Real Estate conference room.

Adapting to changing technology

Michael stressed that in order to be successful in the audio/video industry, you have to have knowledge beyond standard equipment. Experts need to understand network solutions, climate control, lighting control, and energy efficiency—all areas that Mozaic has tackled.

“These days, everyone wants to be able to control systems via iPhones, iPads, and Android devices,” assured Michael. “We create systems that connect with those electronics while tailoring the look to each client’s needs.”

Because technology is constantly evolving, the team at Mozaic is always busy learning new methods to stay ahead.

“Changing electronics and tech make things more difficult, yes,” said Michael. “But we love doing the hard work and delivering on the promises we make to our clients. Seeing the customer’s face when we exceed their expectations is why we do what we do.”

To learn more about Mozaic Audio Video Integration, visit www.mozaicav.com. Or, follow the company on Facebook.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

 

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You’re Invited To The Clinton Avenue Block Party!

On Friday, October 27th, bring your family and friends to Downtown Huntsville to celebrate the 1-year anniversary of the opening of The Garage at Clinton Row!

The tenants at The Garage, and retailers on Clinton Avenue—U.G. White and The Clinton Row Shops—will be joining together to make this a memorable event with something for all ages to enjoy.

From 5:30 – 8 p.m. guests are invited to this free family event that will feature live music from Rob Aldridge & The Proponents, complimentary cocktails and hors-d’oeuvres, store discounts, giveaways, and more!

Here’s some of what you can expect at the Clinton Avenue Block Party 2017:

The Garage at Clinton Row

  • Honest Coffee Roasters will be providing special pour over demonstrations by showcasing three different preparation methods of their all-seasons blend, Dual Axes. Sample some free coffee and see if you can tell the differences between brews.

Green Pea Press will also be on-site at the coffee shop making custom t-shirts for the event!

Once the block party kicks off, Roosevelt’s will have Church Street Purveyor in the store providing food and special drinks.

Not only is this the 1-year anniversary of the opening of Roosevelt’s, but it’s also Teddy Roosevelt’s birthday! So, be sure to drop by because they will be giving away a FREE GIFT to the first 25 individuals who make a purchase that day!

  • Elitaire Boutique has plenty of fun planned for its guests at the event. The shop will have Old Frond Floral Co. on its mezzanine doing elegant Fall floral arrangements in store. Along with hors-d’oeuvres and drinks, Elitaire will be doing special in-store discounts for those who attend, and a separate giveaway for customers.
  • Frios will have arts and crafts for the kids to enjoy!

Spoiler alert: the newest and last tenant to join the shops at The Garage at Clinton Row will be revealed at the start of the event!

 U.G. White Mercantile

Shops nearby The Garage will be bringing even more to the party! Head over to U.G. White where you can shop and take part in:

  • Book signings by Sarah Belanger Demanuf for her book “North Alabama Beer: An Intoxicating History”, John Kvach for his Photographic History of Huntsville book, and Terri French for her History of Huntsville Textile book
  • A FREE demo/workshop with Yoga Gypsy Fitness
  • Beer from Church Street Purveyor

Clinton Row Shops

Retailers at the Clinton Row Shops will also be offering various discounts on their unique inventory!

Grand Prize Giveaway!

Many of the shops will be contributing prizes to a Grand Prize Giveaway that will take place around 7:15 p.m. (All guests at the event can grab a drawing card from any of the shops listed in this blog to participate.)

There are plenty of great prizes to win—$50 gift cards, gift baskets, coffee, t-shirts, and much more will be given away to several lucky winners!

See you there!

To stay up to date on the details of the block party, and to RSVP, be sure to join the event on Facebook.

The Garage at Clinton Row is located at:

114 Clinton Avenue E

Huntsville, AL 35801

 

Many thanks to this event’s sponsors/contributors:

Honest Coffee Roasters

Elitaire Boutique

Frios Gourmet Pops

Roosevelt & Co.

U.G. White

Clinton Row Shops (Downtown Storage Huntsville)

Downtown Huntsville, Inc.

Have questions about the event? Let us know in the comments and we will get those answered for you!

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Elitaire Boutique Nominated For 2017 Emerging Small Business Of The Year

On August 15th, the Huntsville-Madison County Chamber will honor the success of small businesses and individuals that have made an impact on the community with an Awards Celebration. One of the contenders, Elitaire Boutique, was nominated for Emerging Business of the Year.

The women’s boutique opened in October 2016 at The Garage at Clinton Row and has quickly grown into a Downtown Huntsville favorite. The shop’s success is evident as it reached another milestone—a nomination for one of the Chamber’s prestigious awards.

We recently sat down with Kayla Adams, owner of the elegant boutique, to discuss the nomination, coming events at the shop, and what she thinks makes for a winning business.

How does it feel to be nominated for this award?

We are very humbled, excited, nervous—all of these feelings! But ultimately, we are grateful and honored to be nominated alongside all the other fabulous small businesses. Being a finalist is already a win for us.

Tell me a bit about the 2017 Small Business Awards.

Like I said, just being nominated is a big deal to us. Every year, the Chamber honors businesses in several categories; we were nominated for Emerging Business of the Year.

The 32nd Annual Small Business Awards Celebration will happen at the Von Braun Center on August 15th. I am really looking forward to honoring the amazing businesses that have thrived in the Huntsville area. Everyone is a winner in my book.

What do you believe makes for a successful business?

First and foremost, I believe that you have to offer excellent customer service. Without our customers’ support, we wouldn’t have made it past the first day. Providing them with our absolute best is something we continually strive for.

Secondly, you need an amazing, unique product offering. All of our brands are new to the Huntsville area. We want customers to be able to find something exquisite and exclusive without sacrificing style or quality.

And last, but not least, I truly believe in community over competition. This is the mindset in which my husband and I have built Elitaire. It’s also the second reason why our brands are new to the area. As a small business owner, I don’t want to carry a brand that is already being represented in Huntsville by another small business.

I focus on providing something different and giving our customers more shopping options in our city. By doing this, we are also able to refer our customers out to other stellar, local boutiques in Huntsville. This encourages them to keep shopping local.

What do you think customers love about your shop?

I think our customers love our store because it offers women the chance to find their own sophisticated style and feel beautiful—but with unique, high-quality clothing you can’t find anywhere else in town.

We will always be a store that is classic and sophisticated, but we love adding an unexpected, eclectic edge that makes our customers feel avant-garde. We want our customers to leave with a certain “je ne sais quoi” they can’t find anywhere else.

Speaking of customers, do you have any events lined up for them in the near future?

Yes! We are having a free pop-up yoga event coming up on the last Saturday in July. It’s a great way to unwind in a beautiful space with friends. We offered the same event earlier this year and it was a huge success.

In the Fall, we will also have jewelry trunk shows. And stay tuned for a fashion show (or two)! We have a few other surprises up our sleeves that I can’t announce quite yet, but just know it will be an experience you won’t normally find in a retail store.

You said you have several unique brands available. Are there any you’d like to highlight?

I come from a nonprofit background, so it’s very important to me that we give back in any way we can—we do that through our “Purpose Brands” that we carry in the store and online.

The Shine Project

The first is called The Shine Project. This nonprofit helps America’s inner-city youth become first-generation college graduates. These students not only make the jewelry, bags, and screen-printed tees we carry, but they also help in the design and selling process. They even answer the phone when I call customer service! These kids are learning excellent communication skills and work ethic that will help with employment in the future.

FashionABLE

Another “Purpose Brand” we carry is called FashionABLE. Their motto is, “It is widely known that if we are to end extreme poverty two things must happen. One, we must create jobs for those lacking opportunity, and two, we must do so for women.”

This is the gap that FashionABLE has been helping—women who have been victims of extreme poverty, abuse, and human trafficking in Nashville, Ethiopia, and Peru. These women hand-make beautiful pieces of jewelry, leather goods, and clothing—and they are all original.

E.S.CO

E.S.CO is owned by Emma Steelman who is a local, self-taught silversmith and artist. She hand-makes each piece of jewelry out of silver or gold and also uses hand-selected real stones in her design. You will never find two pieces that are alike.

We feel it’s important to support local artists and businesses, and we are always looking to showcase that talent in our store.

What do you love about your job?

Honestly, I love everything about it. But I love my customers the most. The people I am able to meet through this career and the relationships that have grown from it are priceless to me.

We love to provide customers with the best shopping experience possible, so we will always be listening and adapting to what they want while providing our best customer service.

You will always be greeted with a smile when you walk into Elitaire Boutique.

Check out the FULL LIST of award contenders here.

 And stay tuned to Elitaire’s Facebook page for more updates from the shop. Or follow them on Instagram @elitaireboutique.

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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM

Broker Spotlight: Anusha Alapati

How did you become interested in commercial real estate?

That’s an interesting story—I sort of fell into it. When I graduated college I was offered a job at my great uncle’s company, Yedla Management, that develops hotels across the Southeast. I became very interested in the development side of the business and he suggested that commercial real estate might be something that would fit me. He was right.

I wake up every day feeling blessed to be in my position. It’s challenging, fun, and very rewarding.

Anusha Alapati

What do you love most about your job as a commercial real estate broker?

Being able to help the City of Huntsville grow and thrive is something that never gets old. We are a big city with a small-town feel, and it’s amazing to watch new businesses be supported by the community with such enthusiasm.

Even the challenges are enjoyable—they can end up being the most fun. Creating retail synergy is a giant puzzle, and I have the privilege of thinking through those challenges and helping produce something out-of-the-box, memorable, and highly successful. And of course, the relationships I’ve built through my position have been a major highlight.

What makes Huntsville a wonderful destination for new businesses?

We are starting to see the urbanization of Huntsville as our city is embracing the live, work, play lifestyle. Like I said, the support that the community gives is unmatched. Huntsville is on the rise, and new concepts are welcomed here with open arms.

The city shares a passion for development and growth, and that’s reflected in the way we encourage new business ventures. I hope to bring more interesting retail concepts to the Rocket City.

You specialize in retail leasing—what does that mean?

Focusing on a particular area of commercial real estate is something that differentiates Crunkleton. We have brokers that specialize in certain types of leasing, allowing them to stay hyper-focused on a specific side of the business. My specialty is retail.

I understand the landscape of boutique, restaurant, and specialty retail leasing and what it takes to be successful in those areas. It’s something that has always clicked with me and it’s where my passion is.

What projects have you found especially rewarding?

That’s too difficult to answer; every project is unique. I do love the challenging projects, because they make you stay on top of your game and expand your skillset. You are never stagnant in this line of work. It requires you to keep growing.

That being said, it has been a privilege to be a part of the revitalization of Downtown Huntsville. Wesley Crunkleton did an amazing job of executing his vision for The Garage at Clinton Row, and I was given the opportunity to lease the development. Working with Charlie and Sasha Sealy on The Avenue was also an exciting undertaking because it was one of the first large-scale mixed-use developments in the downtown area.

But it’s not just about downtown, projects like Central Park Village, 2700 Capitol Park in Tuscaloosa, and the chance to work with retailers in expanding to other cities has been very fulfilling too.

Anusha worked on major Downtown Huntsville projects like The Garage at Clinton Row. Here she is in her favorite dress from Elitaire Boutique, a tenant at The Garage!

What piece of advice would you give to someone considering a career in commercial real estate?

It takes grit, persistence, leaving your comfort zone, and developing meaningful relationships to be successful.

Be ready to work hard. It involves constant research and putting yourself out there to make sure the job is done.

How do you stay on top of your game?

In this business, you have to stay ahead of the trends. What do people want? Where do people want to shop? What experience can you deliver to a retail consumer that leaves a lasting impression? I am always researching trends—Business Insider, Forbes, Shopping Centers Today, you name it. I also attend major conferences like ICSC and I travel to research new concepts.

It’s important to understand how millennials live, work, and find entertainment. Trends change rapidly and are vastly different today than 5 years ago, or even 2 years ago.

What value do you hope to bring to your clients?

I want to ensure a seamless process and be a resource for them. I want to be there to connect them to the people and assets they need for a prosperous business. Watching my clients grow and flourish is why I do what I do.

Enjoying a day of fly fishing in Blue Ridge, GA.

What do you enjoy doing outside of the office?

Staying active in the community is important to me, which is why I try to spend my free time volunteering with organizations like Mayfair Inner City Church and Junior League of Huntsville. I’m also a member of Committee 100 YP and a newly elected member of the Huntsville Museum of Art Foundation Board.

I also love fly fishing, spending time with my family, my boyfriend Matt, and my dog Charlie.

You can contact Anusha by email at anusha@crunkletonassociates.com or by calling 256-536-8809.

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haley_clemons_signature
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HALEY CLEMONS
MARKETING COORDINATOR
CRUNKLETON COMMERCIAL REAL ESTATE GROUP
HALEY@CRUNKLETONASSOCIATES.COM